EssayPride is your personalized academic custom writing service - ultimate quality at an affordable price! Plus, 170,000 example essays.

Example essay writing, topic: Austin Watches Watch Company Henry - 795 words

The essay example you see on this page is a free essay, available to anyone. You are welcome to use this sample for your research! However, we strongly do not recommend using any direct quotes from this research paper for credit - you will most probably be caught for copying/pasting off the Internet.

It is very easy to trace where the essay has been taken from by a plagiarism detection program.

Buy essay or coursework written following your exact instructions if you want to be sure that your paper is 100% original and one of a kind.

Austin Watches is a start-up watch producer and distribution company. Its strategy is to serve the upscale niche markets of the watch industry. It will capitalize on the German engineering and manufacturing used to build the watches. There are many untapped potential markets within this industry that desire high-quality, stylish goods, but do not think they can afford them or do not know where to purchase them.

It is the firm's intention to build and export its products to the United States and to make Austin Watches the number one selling European watch in the Western U. S. To do this the company's long-term goals are to achieve a 20% market share in the U. S, build brand image and brand equity through marketing, achieve a sustainable 55% profit margin, and eventually produce luxury watches in addition to the initial, moderately-priced line. Mission Austin Watches is a watch company that produces wristwatches for sale in the United States - initially in California. The company will build its image, as a quality watch first, and then will begin selling higher profit, luxury watches.

Austin Watches sells quality watches and provides excellent customer service for customers seeking a reliable watch. In the future Austin Watches intends to enter the luxury watch market The Company and Ownership Austin Watches is a privately owned international corporation. Production takes place in Germany and sales and marketing are focused in California, United States, for the short-term future. Ownership is divided among three principal individuals who are putting up the initial investment. These include: Franz Austin- head of production department, Henry Winston - head of American division and sales and marketing division, and Walter Johns - vice president of American division. 1.

Franz Austin: 55% (Germany), 2. Henry Winston: 30% (U. S. ), 3. Walter Johns: 15% (U.

S. ). Company Locations and Facilities The German factory is located in Frankfurt, Germany at 210 Automotive Drive. The factory is 1, 000 square meters and should be large enough for the first three years of the company's growth. The watches will be shipped to and distributed from Henry Winston's house at 343 Palm Avenue, in Los Angeles, California.

The watches will be initially sold in upscale watch stores in Los Angeles and San Francisco. The watches will be shipped to and distributed from Henry Winston house at 343 Palm Avenue in Los Angeles, California. The watches will be initially sold in upscale watch stores in Los Angeles and San Francisco. Sales Strategy Austin's sales force will consist of Henry Winston and two freelancing sales representatives. Order processing will be achieved through communication between Henry Winston in the U.

S. and Franz Austin in Germany. The Products Austin Watches are elegant analog watches with sporting characteristics, able to be used to depths of 100 meters under water. 1.

The Sport watch will be made of a durable steel and hard rubber combination that will provide both style and durability. 2. The night watch will be all black including the face with minimal white writing for the numbers on the face and will feature white hands as well. Pricing The price per watch is expected to be around $100-$200.

The pricing strategy will be to initially undercut our main competitors by 10%, using a market penetration strategy. Then, pricing will be adjusted to be directly competitive with the other major competitors. The Market Entry into the high-end watch industry comes as a pro pious time. Over the past two years, the purchase of mid-level and high-level European watches has increased by 50 percent in the U. S. and this trend is expected to continue.

One of the most important recent trends is that potential watch buyers are willing to spend higher amounts on watches because of the enhanced image appeal. Therefore, a company that can build a substantial brand image in this industry gains a significant competitive advantage. It is the aim of Austin to capitalize on its high quality and reasonable price while pursuing the innovative styles necessary for brand building. Financial Considerations The Company's start up costs will be $226, 000. Owners equity will be provide $171, 000, $30, 000 will consist of short-term borrowing, and the rest will be long-term loans. The majority of the start-up costs will consist of rent, research and development, initial inventory, and a strong cash account.

Objectives To make Austin Watches the number one selling European watch. To eventually produce luxury watches in addition to the moderately priced line. To achieve a 55% profit margin. To achieve a 20% market shares in the U. S. Marketing Strategy The marketing strategy will focus on two segments: The company will benchmark the objectives for promotion, outlet selling, and personal selling.

The marketing budget will be $36, 000 per year.

Following research papers might be related to your topic and facilitate your research.

  • Marketing Is Marketing Industrial Market - 1,133 words
    ... to be the tactical marketing toolkit manipulated by most marketing practitioners (Dibb and Simkin, 1997). Servicing marketing added the additional "3 Ps" of people, process and physical evidence [2]. For industrial marketing, it is generalized in most introductory marketing texts that the core "...
  • Marketing Principles From Mahabharatha - 431 words
    Abstract) MARKETING PRINCIPLES FROM MAHABHARATHA OBJECTIVE: 1) To understand Marketing strategies mentioned in Mahabharatha and understand their relevance to today's business. There are umpteen number of books written on Marketing by authors as reputed as Tom Peters, Al Ries, C. K. Praha lad et al. ...
  • Engineering Genius Of Henry Ford - 323 words
    Henry was born in July 30, 1863 and was the oldest of 6 siblings. Henry grew up on a family farm in Michigan. Henry enjoyed attending school and doing farm chores. But when Henry grew older his interest in doing farm chores disappeared when he was introduced into the world of mechanics. When Henry t...

Still cannot find the paper you need? Order a custom research paper or essay tailored exactly to your instructions and demands -- original, written from scratch for you!

Free essay topics, how to write essay on Austin Watches Watch Company Henry

Order ANY essay at an affordable price!

Sample essays produced by our company

Paper writing prices per page

  • $15.85 - in 14 days
  • $16.95 - in 3 days
  • $22.95 - within 48 hours
  • $26.95 - within 24 hours
  • $29.95 - within 12 hours
  • $32.95 - within 6 hours
  • $39.95 - within 3 hours

Buy essay now!

Writing services

  • essays, research papers
  • book and movie reports
  • theses, dissertations
  • gcse coursework
  • Power Point presentations
  • annotated bibliographies
  • editing and proofreading of your texts
  • customized writing assistance of any kind

Service features

  • strictly following customer’s individual instructions
  • 300 words per page
  • Times New Roman font 12 pts, double-spaced
  • FREE bibliography, outline and abstract on request
  • plagiarism detection reports upon request
  • loyalty program
  • keeping price for your essay cheap

Our guarantee

  • plagiarism-free authentic papers
  • thorough research
  • completely confidential service
  • secure payments protected by PayPal
  • timely revisions until completely satisfied
  • meeting your deadlines
  • reliable 24/7 customer support
  • 100% money back guarantee

Customer center

  • Login to check order status, contact your personal writer directly, upload any additional documents for your order, download a complete order, request a revision, etc.

Can you write my essay for me? Sure!

About us

© 2003-2017

Get the price for a paper on ANY topic written exclusively for you! It takes one click.