Why we collect personal information Apple collects and uses your personal information to give you superior customer service, to provide you with convenient access to our products and services, and to make a wider range available to you. In addition, we use your personal information to keep you up to date on the latest product announcements, software updates, special offers, and other information we think you'd like to hear about. This may occasionally include information from other technology companies about products and services that can add value to your Apple products. From time to time, we may also use your personal information to contact you to participate in a market research survey, so that we can gauge customer satisfaction and develop better products. How we collect personal information We collect information about you in several ways. For example, we might ask for your contact information when you correspond with us, call us to make a purchase or request service, register to attend a seminar, or participate in an online survey.
In addition, when you register a new Apple product, sign up for Apple Internet services, or ask to be included in an email mailing list, we collect and store the information you provide in a secure database. To save you time and make our web services even easier to use, some areas of the Apple website allow you to create an 'Apple ID' using your personal information. Here's how it works: Simply fill out a brief profile-your name, phone number, and email address-then choose a password and password hint (such as the month and day of your birth) for security. The system saves your information and assigns you a personal Apple ID. Next time you order something from the Apple Store or register a new product, you can simply enter your email address and password-the system will automatically look up the information it needs.