For this newspaper report I have selected two ads for trips to Greece in the Greek newspaper, the Orthodox Observer. The travel agencies here are " MARKOS TRAVEL SERVICE' and 'PHAROS TRAVEL'. Both ads offer trips to Greece with really good deals from all over the United States. 'Markos Travel Service' offers non-stop flights on Jumbo 747 with Olympic Airways and says that it has unbelievable low rates from anywhere in the United States. The prices at 'Markos Travel Service start from $289. 00 the one way ticket which departs from New York (JFK) and arrives in Athens Greece, and the round trip ticket starts from $489.

00. Now with 'PHAROSTRAVEL' he has the one way ticket $299. 00 and the round trip $498. 00 plus tax (which usually the tax ranges between $40-60. 00. This travel agency ad tells us about the children's fare too and it also gives a 20% off discount to all corporate accounts with either domestic or international trips.

It also deals with add on from all over the United States too and it actually gives us the prices to it. 'MARKOS TRAVEL SERVICE' doesn't show these features in its ad not even for the children's price or the discount price. Another difference between the two is that 'MARKOS TRAVEL SERVICE' has only one office in Connecticut but 'PHAROS TRAVEL' has two locations, one in Manhattan and the other one in Astoria, which makes it much more easier to go too. Both of the travel agencies ads gives us a nation wide toll-free number so you can call them from wherever you are without you being charged.

I consider the 'PHAROS TRAVEL' ad much more effective than the " MARKOS SERVICE TRAVEL' because first of all 'PHAROS TRAVEL' is much more known and has many more years than 'MARKOS SERVICE TRAVEL' in business. Also because its ad has everything basically there about what you need to know, far more details and I can say more reasonable prices. 'MARKOS TRAVEL SERVICE' may have on the add cheaper prices but when you call in and you ask them the total cost of your reservation they will add on to you basically $20-30. 00 more on the taxes so they can make a profit. Also the " PHAROS'is much more plain than the ad for 'MARKOS TRAVEL SERVICE' at least the second one has some features that catch your eye. This shows that and is a very important part of advertising of the company..