Introduction Shawnee County, Kansas is comprised of eleven cities (or towns), including; Auburn, Belmont, Berry ton, Dover, Grove, Pauline, Rossville, Silver Lake, Tecumseh, Topeka, and Wakarusa. Shawnee County has a population of 169, 871, which represents approximately. 06% of the total U. S. population.

Using gender, age, and race, a comparison of the Shawnee County and U. S. populations will be discussed. The results will be illustrated through the use of various graphs. This comparison will conclude that the Shawnee County population resembles the total U. S.

population. Additional Shawnee County demographic characteristics will be covered, including: marital status, education, occupation, and household income. Analysis of the data should lead to an understanding of the Shawnee County market and various segments. Shawnee County vs.

U. S. Demographics There are several demographics that may be used to describe a population. Three primary demographics are gender, age, and race. This information is very useful to marketers because it can be used to associate a demand for many products. Using the three primary demographics, this section will cover a comparison of the Shawnee County versus U.

S. population. Gender The total population in Shawnee County is 48. 4% male, and 51. 6% female.

Population in the U. S. consists of 49. 1% male and 50. 9% female.

Males in Shawnee County represent. 7% less than the total U. S. male population.

In retrospect, females in Shawnee County account for that percentage and represent. 7% more than the U. S. female population. Graph 1 illustrates these statistical values. Overall comparison shows that Shawnee County and the U.

S. have relatively the same population percentages by gender. Refer to Appendix 1 for detailed population numbers and exact percentages. Age The ages of both the Shawnee County and the U. S.

population are represented using thirteen categories, or age ranges. The largest percentage of population in both Shawnee County and the U. S. is between the ages of 35 to 44.

In addition, the smallest percentage of population for both is also the same, which is the age category of 85 years old and over. Refer to Appendix 1 for the complete list and percentages, and Graph 2 for an illustration. Race Race can be divided into several categories. For the purpose of this paper, two major categories will be discussed. The first category will include the Shawnee County and the U. S.

population that is either of one race or two or more races. The second category includes the following six races; white, African American, American Indian and Alaskan Native, Asian, Native Hawaiian and other Pacific Islander, and some other race. The largest percentage of the Shawnee County and U. S. population is of one race and white. The second largest percentage for both is African American.

Refer to Appendix 1 for a complete list and percentages and Graphs 3 and 4 for an illustration. A Closer Look at Shawnee County Demographics This section will discuss four additional demographics used to describe the population of Shawnee County. These demographics include marital status, education, occupation, and household income. Marital Status The population in Shawnee County used to determine marital status is represented by individuals 15 years of age and older. In addition, five categories were used to describe the marital status of the population in Shawnee County.

These categories include; never married, now married, separated, widowed, and divorced. The categories of widowed and divorced can further be described by distinguishing between male and female. The category of now married represents 55% of the Shawnee County population. Refer to Appendix 2 for a complete list and percentages per category and Graph 5 for an illustration. Education The education of the population in Shawnee County is divided into seven categories. The categories are determined my the highest level of education completed and include: less than 9 th grade; 9 th to 12 th grade; high school graduate; some college; associate degree; bachelor degree; and graduate or professional degree.

The largest population in Shawnee County is high school graduates, which make up 33. 6%. Those with an education of less than 9 th grade represent the smallest percentage of the population with 3. 8%. Refer to Appendix 3 for a complete list of all categories and Graph 8 for an illustration. Occupation The following six categories were used to determine occupation: management; professional and related; service; sales and office; farming, fishing, and forestry; construction, extraction, and maintenance; and production, transportation, and material moving.

The largest percentage of the population is in management. In retrospect, the smallest percentage of the population is in farming, fishing, and forestry. Refer to Appendix 4 for a complete list and Graph 9 for an illustration. Household Income The income of Shawnee County residents in 1999 was determined using ten categories. Although the median household income is $40, 988, the largest percentage of households have an average income of $50, 000-$74, 999.

Refer to Appendix 5 for a complete list and Graph 10 for an illustration. Conclusion The data discussed shows that there are similarities between the Shawnee County and U. S. population. When comparing the two, gender and age percentages are very similar. The demographic that varied most between the two was race.

Although the rankings of each race were the same, the percentages represented were not. Analyses of the additional demographics discussed offer a description of the market and various segments of Shawnee County.