Dear Alison, My name is I was speaking to you last week regarding a university essay that you may be able to help me with. The essay title that I have been given is to 'select a retail Organisation and write a report for the business that assess their industry environment and their competitive position within it'. I would be very grateful for any information on the below topics that you could assist with. As I mentioned to you last week I would like to concentrate on the restructuring of the cosmetics department within Debenhams Belfast.
I have to conduct a Political, Economical, Social and Technological analysis of the department. Within this I would be hoping to look at, -How many counters are currently in the department? -Why Debenhams felt the need to expand? -How many new counters are being introduced? -What they expect to gain from the expansion? -Was planning permission needed? If so how did they go about getting it? -Has there been any new health and safety laws introduced that may effect the department? -Has Debenhams felt the impact of the increase in the minimum wage? Did they adapt any strategies to cope with the increase? -Who would be considered as Debenhams (cosmetic department) Belfast, main competitors? -What are the main threats the department faces from these competitors? -How do they plan to over come these? -What are the strengths and weaknesses that the department has? -Are there any further opportunities or threats that the department faces? It would be of much help if you could answer these questions or have any additional information that you may feel I could include. I also understand that you are very busy and finding the time will be hard but I will be grateful for any help that you can offer. I can be contacted via E-mail or through the MAC counter in store. Thank you.