Implementation In order for Circus Circus to compete within the industry implementation of different market strategies would be their primary concern. One such implementation would be the research of potential markets both internationally and within the United States. The company will form specialized task force teams. This could be through the use of either internal sources (the firm's intellectual capital), or professional consultants.

These task teams will focus on researching new strategies the company plans to take, through market surveys, questionnaires, and industry reports. This will enable management to adhere to the needs of its customers. Implementation In order for Circus Circus to compete within the industry implementation of different market strategies would be their primary concern. One such implementation would be the research of potential markets both internationally and within the United States.

The company will form specialized task force teams. This could be through the use of either internal sources (the firm's intellectual capital), or professional consultants. These task teams will focus on researching new strategies the company plans to take, through market surveys, questionnaires, and industry reports. This will enable management to adhere to the needs of its customers.

The company will negotiate with strategic alliance candidates such as Harrah's, and MGM Grand Hotel and Casino Resorts. They will also work on joint ventures, and potential mergers with other Gaming companies. The Company needs to maintain their current position while further expanding throughout the country as well as internationally. This expansion will be both in its current business line, as well as into new market segments. Many of the Circus traditional and new competitors are expanding by establishing businesses in other states. This will be a major cause of fewer visitors to Nevada.

Circus will only be able to combat this by having its own casinos and gambling resorts at the locations where potential competitors are present or they can form strategic alliances and joint ventures. One such venture could be with Harrah's Entertainment who has a large market presence in Australia and New Zealand where their market strategy appeals to the high-end customers. This alliance would potentially create the opportunity for Circus to refocus their company's operations, with positive impact on their revenues and the newly found up-scale customer base.