I. Introduction Wal-Mart Stores, Inc. is the world's largest retailer, with $218 billion in sales in the fiscal year ending Jan. 31, 2002. The company employs more than 1. 3 million associates worldwide through more than 3, 200 facilities in the United States and more than 1, 100 units in Mexico, Puerto Rico, Canada, Argentina, Brazil, China, Korea, Germany and the United Kingdom.
More than 100 million customers per week visit Wal-Mart stores worldwide. Time Context: II. Viewpoint: Mr. Lee Scott, Wal-mart Store! |s CEO III. Central Problem: How can Wal-mart maintain its lead as the largest U.
S. Corporation? IV. Objectives: 1. To determine how can Wal-mart maintain its lead as largest U. S. Corporation.
2. V. Areas of Consideration A. Internal Environment Strengths: "X Wal-mart has more than 15, 000 stores.
"X Popularity "X Selling goods at low prices. "X Wal-mart stores are so close together. Weaknesses: "X The company was sued in an average of once every two hours. "X The company was short of 1. 4 million people.
B. External Environment Opportunities: "X Wal-mart can have an alliance with other companies. "X Wal-mart can put more stores outside U. S.
Threats: "X When competitors merge and create a bigger company. "X Scandals. "X Increase in cost of goods sold. VI. Alternative Course of Action ACA # 1: Wal-mart will put more stores in other countries.
Advantages: 1. The sales of Wal-mart will increase. 2. Wal-mart will be known worldwide.
Disadvantages: 1. The company will need a big capital for expansion. 2. The company will need more employees. ACA # 2: Wal-mart will add more varieties of goods to sell. Advantages: 1.
Wal-mart can provide better services for the different the needs and wants of the people. 2. The sales of Wal-mart will increase. Disadvantages: 1.
All Wal-mart stores should be renovated. 2. The company will need more employees. 3. The company will need more capital.
VII. Recommendation ACA # 1: Wal-mart will put more stores in other countries.