• Cosmetics Industry Estee Lauder
    2,334 words
    International Marketing The Cosmetics Industry Estee Lauder vs. Shiseido Cosmetics. Wang July 8, 2005 BAD 491 Introduction The cosmetics business is a billion dollar industry. Every year, women are responsible for consuming millions of cosmetic products. The cosmetics industry is so large because of several factors. The media is a huge contributor to the intense pressure to look a certain way. The idea that "sex sells" is evident in gossip magazines, movies, advertisements, music, and more subt...
  • Skin Care Market Product Products
    3,128 words
    L'Oreal Introduction L'Oreal is the largest cosmetics company in the world. It shouldn't be a surprise that L'Oreal doesn't sell all of its product lines in every market in which it sells, and the market in the Netherlands is no exception. Upper management of the Netherlands' L'Oreal subsidiary have to make decisions on which product lines will succeed in their respective market and which ones will falter. In this particular case, L'Oreal needs to decide if it would like to introduce Garneir pro...
  • Day Spa Marketing Plan
    1,413 words
    Industry Overview: There are an estimated 12, 100 spas throughout the United States. In the U. S. the largest spa category, accounting for seven of every ten spas, is day spa. Resort and hotel spas are the second largest, with club spas, medical spas, mineral spring spas and destination spas respectively trailing. Geographically speaking, the distribution of spas in the U. S. generally parallels that of the population distributions with the largest region being the North East. According to the ...
  • Well Child Care For A Somali Bantu Family
    3,542 words
    Running Head: WELL CHILD CARE FOR A REFUGEE SOMALI BANTU FAMILY Well Child Care for a Somali Bantu Family Community This project consisted of the Somali Bantu refugees living in the Tennessee Village Community in Nashville, TN. Within this population set, the subset includes families with children aged 12 months and younger. It is estimated that 8-12, 000 Somali Bantu will to arrive in the US in the 2003-2004 year (USES: IIP, 2003). Of this 8-12, 000 refugees, the students of Belmont University ...
  • Marketing Strategy Of H2o
    498 words
    The H 2 O+ brand skin! Care product has been in existence since 1989 with over 130 retail outlets worldwide in 15 countries. 17 retail outlets in Hong Kong. ~H 2 O+ products originated from H 2 O Plus, L. P in the United States which was founded in 1989 when Ms. City Melk, is founder, began offering the market water-based and oil-free shin- care products under the brand name ~H 2 O+. ~H 2 O+ offers over 200 different skin-care and body care products with retail price ranging from HK$10 to HK$ 90...