• Tobacco Litigation Crime Fraud
    8,885 words
    THE BATTLE OF MINNESOTA Document Discovery In The 1997 Minnesota Tobacco Litigation. I. INTRODUCTION Although any legal observer would tell you the prospect long loomed on the horizon, on July 14, 2000, when a Florida jury handed down a judgment of $144. 8 billion dollars against the seven major tobacco companies, the mental shock of hearing such a figure was still staggering. It remains unclear as of this writing exactly how much of this massive verdict will ever be collected by the plaintiffs ...
  • Lying And Tobacco Solid Research
    10,242 words
    Here is the tobacco case study for the marketing ethics discussion: LYING AND TOBACCO Senior Executives Caught in the Ethical Cross Hairs: Shareholder Loyalty or Social Responsibility Case Development: Shelton S. Bridges, IV & Stephen M. Mounts "You shall not bear false witness against your neighbor." The Ninth Commandment Exodus 20: 16 INTRODUCTION For at least 3, 400 years and probably much longer scholars, philosophers, theologians, and others have pondered the question of truth. What is trut...
  • The Tobacco Industry Liable For Its Consumers
    1,115 words
    The Tobacco Industry: Liable for it's Consumers Should the tobacco industry be held liable for illness and death caused by smoking Currently, the Federal government is looking into this in numerous court cases, scientific studies, and a never-ending battle between national health, and the big tobacco giants. But to make an educated opinion, both sides of the argument must be heard. We hear about it all the time: Smoking causes this and smoking causes that. Not a day goes by that the media frenzy...
  • Smoking Toxic Emissions
    3,020 words
    Thank you for your warm welcome. Good afternoon. David, thank you for your introduction. To David, Dr. Cynthia C allard and all the others in the organization known as Physicians for a Smoke-Free Canada, thank you for having invited me to be part of this day. Also, thank you for giving me this opportunity to speak with you about our common commitment against smoking. And let me also say how much I admire the work that has been done by the members of the Physicians for a Smoke-Free Canada. As Da...
  • Tobacco's Unfair Treatment President Clinton
    1,163 words
    Tabacco and its unfair treatment Unfortunately for the tobacco industry we live in an unfair society where the population always wants to point the finger at someone other than themselves. Tobacco has been around as long as anyone can remember, and unfortunate for the tobacco industry, they made it possible for the smoking American to be able to buy fully processed and manufactured cigarettes. During this time, the average smoking American has known that smoking causes health problems, and yet t...
  • Philip Morris Marlboro Tobacco Brand
    10,534 words
    Complete Philip Morris Marketing Analysis Definition of Industry Market Concept The tobacco industry consists of many competitors trying to satisfy a specific customer need. Companies such as Philip Morris, RJ Reynolds, Brown and Williamson, and Lorillard hold almost the entire market share in the tobacco industry. While each company has different advertising and marketing techniques, they all target the same customer group. Tobacco companies try their best to generate interest in their particul...
  • Immoral Acts Of The Tobacco Industry
    2,053 words
    The tobacco industry seems like a beneficial addition to our economy. It has basically been a socially acceptable business in the past because it brings jobs to our people and tax money to the government to redistribute; but consider the cost of tobacco related treatment, mortality and disability- it exceeds the benefit to the producer by two hundred billion dollars US. (4) Tobacco is a very profitable industry determined to grow despite government loss or public health. Its history has demonstr...
  • Smoking Peer Pressure
    1,806 words
    Smoking Part I: P 1: The FDA wants to stop teens from smoking before they start. P 2: Three million youngsters smoke now. P 3: The smoking rate among eighth-graders has jumped 50% since 1991. P 4: This will not stop on its own. P 5: Tobacco company marketing and recently released internal memos show the industry takes teens into its calculations. P 6: A Philip Morris 1981 memo worried it would "suffer more than other companies from the decline in teen-age smokers." P 7: R. J. Reynolds memos sho...
  • Tobacco Paper American Public
    1,894 words
    Every day thousands of people start smoking. Knowing that ciggarette smoking is the leading preventable cause of death, people continue to start smoking. Everyday 3, 000 children start smoking, most them between the ages of 10 and 18. These kids account for 90 percent of all new smokers. In fact, 90 percent of all adult smokers said that they first lit up as teenagers (Roberts). This isn t because of peer pressure, or just plain desire to start, it is due to the fact that young people are the pr...
  • Philip Morris Companies Inc
    2,852 words
    TABLE OF CONTENTS SECTION PAGE 1. 0 INTRODUCTION 3 2. 0 HISTORY AND ACQUISITIONS 4 2. 1 General Foods Takeover 4 2. 2 Kraft Inc. Takeover 5 3. 0 CHANDLER LOGIC OF INDUSTRIAL SUCCESS 7 3. 1 Diversification 7 3. 2 Economies of Scale 8 3. 3 First Movers 10 4. 0 CONCLUSION 12 5. 0 BIBLIOGRAPHY 13 ENDNOTES 14 1. 0 INTRODUCTION Today's business world is a very complex environment. We have seen in the last few years many companies that have had difficulties, and to an extent some have gone bankrupt i...
  • Internal Document Truth Public Advertisement
    1,356 words
    Connotative and denotative meanings coexist frequently in advertising. It is important we analyze advertisements on both of these levels to obtain the full intention of them. This is the case with Truth's advertising campaign. Analyzed denotatively, this advertisement appears to be an extremely inefficient anti-smoking campaign, which relies on the use of deception, both in its false "facts" and in its name: Truth. The advertisement itself involves too surreal information to believe it is truthf...
  • Tobacco Industry Lie Lying One
    9,870 words
    Here is the tobacco case study for the marketing ethics discussion: LYING AND TOBACCO Senior Executives Caught in the Ethical Cross Hairs: Shareholder Loyalty or Social Responsibility? Case Development: Shelton S. Bridges, IV & Stephen M. Mounts "You shall not bear false witness against your neighbor.' The Ninth Commandment Exodus 20: 16 INTRODUCTION For at least 3, 400 years? and probably much longer? scholars, philosophers, theologians, and others have pondered the question of truth. What is t...