• Principles Of Event Management
    2,814 words
    Principles of Event Management Since the dawn of time, in one way or another, events have existed to mark an important occasion that is to happen. Celebrating the changing of seasons and phases of the moon are all events because it gathers people of a common interest to a specified place at a particular place. Although events have been around for many years, the 1990's saw the events industry emerge. The events industry saw the growth of events related education in colleges and universities. At ...
  • Microsoft Canada Xbox Target Market
    3,125 words
    Executive Summary Microsoft Canada is preparing its marketing plan for the Xbox over the coming year. The Xbox was launched the previous year and positioned as the complete home entertainment solution combining video gaming, the Internet and DVD playback. The Xbox is the most robust gaming console on the market, but faces stiff competition in its product category. The Sony Playstation 2 is the market leader with over 50% of the console market. Microsoft also faces competition from Nintendo and t...
  • Target Market Product Vehicle Bed
    1,113 words
    My Advertising Campaign is on the new 2002 Chevy Avalanche. Although this vehicle will not be available to buy until the spring of 2001, I am positive that we have a good product. Some of the strengths of the avalanche are name recognition, technical specs and its versatility. With the name Chevy on any vehicle you are almost guaranteed that the product will be of very high quality, durability, and will last a long time. Some of the technical specs that are strengths are The Chevy Vortec 5300 V ...
  • Market Report 2005 Vw Jetta
    460 words
    Environmental Scan Nature of Demand: Some of the key target markets for the new 2005 Volkswagen Jetta, include a younger demographic that are looking for a high quality brand name with a tradition of reliability. The new Jetta is breaking ties from its old image of the family car that highlighted safety features and family values, and in turn is being marketed as the new generation Jetta. This Jetta is more high-tech, with a sleek and stylish design, and is being portrayed as an exciting car, as...
  • Day Spa Marketing Plan
    1,413 words
    Industry Overview: There are an estimated 12, 100 spas throughout the United States. In the U. S. the largest spa category, accounting for seven of every ten spas, is day spa. Resort and hotel spas are the second largest, with club spas, medical spas, mineral spring spas and destination spas respectively trailing. Geographically speaking, the distribution of spas in the U. S. generally parallels that of the population distributions with the largest region being the North East. According to the ...
  • Unilever Canada Becel Margarine Analysis
    4,861 words
    Unilever Canada Becel Margarine Case Analysis Table of Contents Executive Summary Introduction Problem Identification Situation Analysis Customer Environmental Analysis Competitive Analysis SWOT Analysis Alternatives "Run Canada, Run "Now We " re Cooking with Becel "Body By Becel " RecommendationImplementationConclusionAppendicesI. Executive SummaryBecel needs to adjust their promotional efforts to address both a heart healthy and great tasting product, while expanding their target market to the...
  • Curves Situation Analysis National City
    590 words
    Situation Analysis: Client Analysis Curves International is a world-renowned women's only fitness center, a pioneer in the "express workouts." Curves target client base consists of all types of women; from the busy executive to the ultra busy soccer mom, and most importantly, Curves caters to women who overall want to be healthy. Curves makes exercise fun and beneficial for women regardless of fitness goals. Curves clients perceive it more than a "gym", but as a support group and a social outing...
  • Target Markets Segmentation Demographic
    395 words
    The criteria used to develop the market segment for R. J. Reynolds Tobacco Co.'s new brand of cigarette called 'Dakota'; is mainly that of demographics, and. The target market in this case appears to be poorly educated, virile white females age 18-20, who enjoy being around their boyfriends and doing whatever their boyfriends are doing, for example going to 'Hot Rod shows, Tractor Pulls, cruising, and going to parties'; . This target market was most likely selected for two main reasons. The firs...
  • Marketing Product Service
    1,200 words
    TERM PAPER There are a number of aspects encompassed by the field of Marketing. Each of these aspects are key elements in the performance of Marketing a product. The concept of Marketing is made up of four 'P's;' they are Product, Price, Promotions, and Placement. These elements of products and services or ideas are used to create exchanges that satisfy an individual and or organizational goal. Promotion is the main "communication to the market that informs, persuades, and reminds potential buye...
  • Under The Tuscan Sun Tanning Saloon
    1,165 words
    Under the Tuscan Sun Tanning SaloonCEOMichael J. Under the Tuscan Sun Tanning Saloon will be a new and innovative approach as your tanning solution. My company will provide convenient, state of the art tanning while providing competitive prices. Under the Tuscan Sun will be located at the Clifton Commons Shopping Plaza. Under the Tuscan Sun will provide breakthrough technology with the newest products provided by ETS/Wolfe Tanning Systems. ETS/Wolfe Tanning Systems is and has been the number 1 c...
  • Target Market Positioning Product Customers
    1,412 words
    Describe using examples how this process might be undertaken. What are the characteristics of a successful market segment? What are the keys to effective positioning? In virtually any market, if different segments can be clearly identified, specific products with specific marketing programs can be developed to meet both the physical needs of customers and also the emotional needs that customers attach to products and services. Effective marketing programs are built on a platform provided by the ...
  • Business Plan Market Marketing Analysis
    1,788 words
    Introduction To evaluate and analyse a "professionally made" marketing plan requires the evaluator, to very critically and closely point out the strengths of the plan, yet also point out parts of the plan that are irrelevant or are in need of improvement (weaknesses). Of course, as this is a professionally written marketing plan, the positive aspects of the plan will vastly out-number the negative aspects. In analysing this specific marketing plan we must also establish whether each of the eleme...
  • Identifying Segmentation Strategies Target Market
    2,527 words
    Abstract This report mainly focuses on the AHBAI website, promoting their Proud Lady hair care and beauty products and merchandise. Their main focus is on the large Black Community within the US, but they are also starting to go abroad as well. They provide job opportunities, scholarships and training within the desired industry and are a thriving association in representation of Black-owned manufacturing companies. Their segmentation variables reflect on how they selected their target market an...
  • Kristy Kreme Marketing Concept
    765 words
    Sarah Houck Ivan Serrano Kellie Simpler Mission Statement All products we make in our stores will have a quality second to none. The starting point in controlling product quality is controlling the quality and freshness of the ingredients. We will be thoroughly prepared to execute growth initiatives when they become needed. We view quality, service, and innovation as keys to creating and maintaining a competitive advantage. We view our company as a set of capabilities, not just a product or bran...
  • Alpha Audio Product Market Industry
    2,211 words
    ALPHA AUDIO Executive Summary ALPHA Audio, a leading global electronics manufacturer, is going to produce the innovative and exciting car audio compact disk recorder and receiver. This product will be capable of recording music off the radio and engraving it onto a compact disk for later listening enjoyment. When the consumer hears a song on the radio that they like, they will press the red, clearly labeled RECORD button on the receiver. For efficiency, a 40-second anti-skip chip has been added,...
  • Marketing Plan Coffee Stand
    2,525 words
    I. Executive Summary - Mountain Mudd is an exclusive purveyor of coffee in South Dakota. With a franchise location located at Ellsworth Air Force Base in the Base Exchange parking lot. We serve a wide variety of coffee and frozen coffee beverages. Mountain Mudd has been in operation since December 2001. Its average sales are $300-$400 per day. This marketing plan covers how to increase and maintain a constant sales rate of $400 per day. Mountain Mudd currently operates Monday-Saturday 6 am-5 pm...
  • Miller Lite Advertising Ads Market Target
    1,186 words
    Millers executive vice pre resident of marketing stated "We are unveiling a new look and attitude for Miller Lite with a year - long commitment to create memorable and exciting - often unexpected - experiences for consumers to share with this great beer." Moving away from T. V. ads Miller Lite has focused their attention toward other advertisement medians such as magazines, billboards, and sponsorships. Their advertisement campaign contains a humorous appeal, which increases the attention from t...
  • Billie's Pest Analysis Target Market
    817 words
    Competitive Environment In this section we will examine the competitive environment where we will be implementing our strategic plan. It is essential to take into account the external environment as it will enable us to identify potential opportunities and threats which may arise from the changing environment. The macro-environment consists of a number of broader forces that affect not only the subject but also the other factors in the micro-environment. These can be grouped under economi...
  • Target Market Webvan Company Segmentation
    415 words
    1. Explain, based on the information given in the article and what you have learned why Webvan failed. Incorporate the following concepts in your explanation: (a) The marketing concept; (b) Market segmentation; (c) Identification of target market (s); (d) Size of the target market (s); (e) Consumer behaviors; (f) Strategy (a) Marketing concept: Webvan did not follow the marketing concept. The company failed to determine how many consumers will shop online regularly. (b) Market segmentation: Webv...
  • Target Market Product Vehicle Avalanche
    1,129 words
    Advertising – 2002 Chevy Avalanche Essay, Research Advertising – 2002 Chevy Avalanche My Advertising Campaign is on the new 2002 Chevy Avalanche. Although this vehicle will not be available to buy until the spring of 2001, I am positive that we have a good product. Some of the strengths of the avalanche are name recognition, technical specs and its versatility. With the name Chevy on any vehicle you are almost guaranteed that the product will be of very high quality, durability, and ...