• Sta Green Market Consumer Commercial
    783 words
    SummaryOverviewThe company Hydro Can is planning to launch a new type of lawn car product called "Sta Green." They have hired a consulting group called "Stone Age Marketing Consultants" to create a marketing plan to launch there new product. They can't decide between launching the product to the consumer market or the commercial market. So research is conducted on both markets to determine where the product should be marketed to. The Product The Sta Green is a chemical fertilizer created to impr...
  • Marketing Consumer Behavior Types Of Market Segmen
    648 words
    1. (a) The types of market segments currently existing for the Hummer in the consumer market are generally men with household incomes varying between 200 and 300 thousand dollars per year. Most of these men already own two or three cars. More doctors will purchase Hummers than lawyers. This market segment consists mostly of entrepreneurs as opposed to corporate conformists. (b) The types of market segments in the business-to-business market are mostly associated with the government / military /...
  • Ad Campaign Dell Consumer Market
    1,943 words
    Can't find it here? Try Collegiate Care dell ad campaign By: bill The biggest area of expansion for Dell is the consumer market. In order to develop more sales in this market Dell needs to focus more advertising on the needs and wants of the consumer. Currently Dell promotes its direct model, which is a key factor Dell needs to create a better position for itself in the consumer market. With all of the PCs in the market being more or less equal, Dell needs to focus on what differentiates its pro...
  • Market Analysis Strategy Basic Product
    11,101 words
    MARKET ANALYSIS 1. 1 MAREKT SIZES AND TRENDS The market for the product can be divided into two segments: the Consumer and the Business Segments. Within the consumer and Business segments, it can be further segmented into four different sub-segments each, based on different characteristics or profile of the sub-segments. 1. 1-1 BUSINESS SEGMENTSThe market size of the Business market has grown from about 6. 3 million units in Period 1 to about 7. 1 million units in Period 3. It is expected to gr...
  • Zoecon Strike Roach Ender
    1,988 words
    Main Problem Analysis While no real problem exists with Zoecon, there is a conflict of interests in regard to how Strike ROACH ENDER is marketed. A meeting was set for January 1985, in which Zoecon executives were to analyze and discuss the test market results for the Strike ROACH ENDER, after it was placed in a consumer test market for six months in four cities representative of the 19-city market where 80 percent of roach insecticides were sold. These four cities included: Charleston, South Ca...
  • Hummer Case Study Consumer Market
    2,011 words
    1 Introduction This study provides a market positioning assessment for the Hummer, a product of AM General. Section 2 of this document contains an analysis of the strengths, weaknesses, opportunities, and threats (SWOT) of AM General. Section 3 provides an analysis of the alternative market segments that may be pursued for the Hummer. Section 4 provides a brief assessment of market sizes. Section 5 draws conclusions and makes recommendations for the marketing mix for the Hummer. 2 SWOT Analysis...
  • Marketing And Distribution In China
    7,281 words
    General Information China's consumer market is undergoing structural adjustments after 20 years of development. There are qualitative changes in the spending habits of consumers and it can be expected that during the Tenth Five-Year Plan (2001-2005), the consumption pattern in some Chinese cities will change from! ^0 subsistence! +/- mode to! ^0 hedonist! +/- mode which stresses the quality of life. The policy of reform and opening up introduced at the end of 1978 marked a turning point in China...