• Public Relation Relations Information News
    1,507 words
    What Is Public Relations "Public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organisation and the various publics on whom its success or failure depends" - Scott Cut lip Public relations, by name PR, is an aspect of communications involving the relations between an entity subject, to, or seeking public attention of the various publics that are, or may be interested in it. The entity seeking attention may be a busine...
  • Defining Public Relations Definition Organization Publics
    989 words
    Abstract The field of Public Relations is comprised of so many different functions, as well as conformable and applicable to a vast array of organizational settings and publics. Public Relations professionals cannot possibly commit to being proficient in all areas of required intellectual capacity, and so specialize according to their intrinsic skills. In the following essay, I will attempt to define Public Relations based on my own interpretation of the assigned reading, as well as other outsid...
  • Crisis Communications Communication Image Article
    1,290 words
    Crisis communication is the most important aspect of external and internal organization communication. This type of communication ranges from image restoration campaigns to employee turnover. In the articles that I have analyzed, I discovered many examples of crisis communications and its importance. I will discuss the Bridgestone-Firestone Corporation's image restoration campaign and explain Benoit's theory of image restoration. Also, I will discuss how crisis communications fits into public re...
  • Public Relations Wpp Employment Seeking
    634 words
    WPP 27 Farm St. London W 1 J 5 RJ 10 June 2002 To whom it may concern, I am writing to inquire about the possibilities of entry level employment in public relations. I am completing my masters in business over the next few months and I am currently seeking employment in public relations, marketing, or other business areas. I am presently seeking to join a company that offers opportunity for growth and advancement. I would like to be part of the WPP team, I feel I can offer solid judgment, troubl...
  • Public Relations Electronic Communications
    2,719 words
    In order to confirm and find what electronic forms of communication will be needed in the Public Relations field, heavy research was needed. I consulted not only books, but web sites as well. I wanted to make sure that I had a complete assortment of sources that would be the most realistic and comprehensive as possible. After sorting out my research, I came to these following conclusions: 1. Communications are widely used through out today's Public Relation firms. 2. Accessibility is the key to...
  • Sports Public Relations Staff Media Day
    1,544 words
    Public Relations in Athletics " If industry is to be successful in dealing with public opinion... it must learn the language of the people, it must consider the study of public opinion as important as any phase of its operations. It must recognize that public opinion can be measured, and utilize the increasingly scientific methods developing today for gauging it' (Ross) PR today, has undergone a massive restructuring and organization and is now gaining recognition worldwide. An offshoot of this ...
  • Wal World Public Mart
    358 words
    Everyday in the US, it is difficult to escape some form of Public Relations. PR is always in motion; the world is full of it these days. We are a pool of sales and marketing-everyone wants to know everyone, everyone wants to be someone. You cannot turn on the radio, walk down a street, or log on without someone trying to sway you one way or another. While everything we see / hear /read cannot be true, it is up to the consumer to decide, and the average consumer does not have the time, energy, or...
  • Public Relations Company Media Effective
    901 words
    Public Relations Good public relations is key to the success of any business. A company must strive to make itself stand out in its particular field. The media can be a very effective public relations tool if it is used right. A twenty first century company is not only going to need the ability to please their customers, but to delight them. In order to accomplish this goal, employees need to understand who the company is, and what it stands for. Not only do they need to understand these values...
  • Operations Of Congress Public Political Groups
    581 words
    The operations of congress have been influenced by a number of factors. These including a committee system, political parties, public opinion and the media, and interest groups and lobbying. Each section takes a part in congress. By getting them in involved with each part or even running them. A committee is one or more people appointed or elected to consider or, report on, or take action on a particular matter. Because of the advantages of a division of labor, legislative committees of various ...
  • The History Of Public Relations
    1,078 words
    The History of Public Relations The act of public relations dates back to 52 B. C. E. in ancient Rome and continues on today all around the world. Public relations is defined as the controlling factor that searches to form and maintain relationships between organizations, profit or non-profit and the public that are beneficial for both parties (Bates). The age of public relations as a profession evolved in the 20 th Century, mainly in the United States, but its foundation can be followed throug...
  • Mclibel Case Study Relations Practitione
    2,100 words
    As organizations seeks ways to increase profits by filtering into international markets, many turn to the field of public relations as a way of reaching cross-cultural markets. Factors such as values, cultural differences, language barriers, beliefs, etc... in order to successfully promote an organization's products and services. Public relations practitioners have the responsibility to be the mediator between the organizations and public (s). According to Murphy and Dee (1992), " Public relatio...
  • Public Relations Ethics Code Ethical
    3,689 words
    As Michael Winkleman described, public relations professionals and educators are currently engaged in a vigorous discussion of the role of ethics within the profession and the means by which ethics can be taught to both public relations students and professionals. According to Winkleman, the rise in concern over ethical issues can be traced to the reaction of the profession to events in the 1980 s, which included high-profile instances of insider-trading and covert government foreign policy acti...
  • Is Public Relation A New Profession
    1,993 words
    " Is public relation a new profession?" . This question have been asked so many times. Many people think it is, other argue it is not. In order to answer this question, I would like to define the term "profession" as well as look deeper into meaning and functions of public relations. We also need to research into other functional areas such as the law, medicine, accounting, and assess if the field of public relations demonstrates similar or dissimilar characteristics. I believe that public relat...
  • Public Relations Organization Department Business
    1,295 words
    Public Relations professional paper Introduction In today's fast moving business world; where mergers, friendly and hostile takeovers, bankruptcy, and corporate scandals reign supreme; a company's image and reputation are perhaps two of the most important assets a firm may possess. Creating "just the right image" in the public's eye is essential for the survival of any organization. The field of Public Relations deals precisely with this aspect of business. Public Relations professionals work ha...
  • Public Relations Ethics And Practice
    3,272 words
    1. 0 Acknowledgments The author would like to take this opportunity to thank the manager of communication at the Sutherlandshire Council, Mrs. Sonya Zadel, for her valuable contribution with her insights and time towards finalising of this report. 2. 0 Executive Summary The main objective of this report was to seek and understand the nature of current issues that are affecting Public Relations practice. The report discusses three major issues in present day practice, globalisation, ethical consi...
  • Raine And Horne Pty Ltd
    2,471 words
    Executive Summary The report details the strategic planning to be undertaken for the launch of "Investment guru. com. au" a website catering to the needs of Sydney households. This website has been the brainchild of the director and public relations manager at Raine & Horne Residential Investments for over 2 years. Although due to the past market pressures and own cash flow problems, this campaign did not see the light. The Company since then had solely embarked on the brick-and-mortar approach...
  • External Communication Public Marketing Organization
    536 words
    Nowadays, organizations are trying to achieve their goals through enhancing new effective methods of external communication. Nevertheless, before any goal could be set, communication must be established to share common needs, plans, thought and expertise inside the organization. According to Ober. S (1998) communication is described as: ^aEURoe The means by which information is shared, activities are coordinated, and decision making is enhanced^aEUR The two most important assets of an organizati...
  • Public Relations Practitioners Code Ethics
    4,716 words
    Roots of Public Relations Contemporary public relations is a twentieth-century phenomenon that evolved from the press gentry of the 1800 s. These old-time press agents played upon the credulity of the public in its desire to be entertained, whether or not they were deceived. Advertisements and press releases were often exaggerated to the point of being complete falsifications. In promoting an attraction, press agents dropped multitudes of tickets on the newspaper editors desk along with the rele...
  • Public Opinion Media Relations People
    1,937 words
    In order to understand any relationship between public relations and public opinion we must first look at public opinion in a deeper context. This means we must understand what constitutes public opinion and how it is formed. After this we can then look in more depth at the theories and techniques of public opinion and the public relations situations in which they arise. By definition Public opinion is the shared opinions of large groups of people (sometimes called 'publics') who have particular...
  • Pursuing A Career In Sports Agent
    391 words
    Pursuing a career as a sports Agent Professional sports agents not only handle the business and legal deals for professional athletes but also negotiate contracts and help athletes manage their money. One thinking that the career of a sports agent is a nine to five desk job is seriously mistaken. In most cases, sports agents do much traveling to meet athletes and league representatives as well as to recruit new clients (Bridges). Although this information may be true for this career today, it's ...