• Mkis Support For The Marketing
    5,613 words
    MkIS support for the marketing management process: perceived improvements for marketing management Type of Article: Survey Evaluates which information included in Marketing Information Systems (MkIS) has been important in providing support for the marketing management process. Also analyses what improvements in marketing and sales have been realized by implementing MkIS to support the marketing management process. Furthermore, investigates, in more detail, what operational MkIS sub-systems have ...
  • Marketing Management Company Analysis Work
    5,227 words
    "Marketing ideas have made singularly little penetration into the centres of influence of the construction industry. To some extent this follows from the character of the industry as an agglomeration of service organisations, not without structural relationship to one another, but serving a clientele from which individuals seek service very infrequently." (Jepson & Nicholson, 1972: p. 1) Although times have and are changing the above statement despite being written over twenty five years ago is ...
  • Marketing Plan Bloomberg Planning Product
    4,924 words
    Introduction Bloomberg are providers of key information in a dynamic, competitive and complex environment. The organisation established by Michael R Bloomberg in 1981 now employs over 7. 000 people throughout the world. Bloomberg are Global players trading in an array of information services including news, real time pricing, data and analysis, all of which lead to better decision making for clients. At present the company's core business revolves around financial institutes and media organisati...
  • Management Business Marketing Essays
    419 words
    Our marketing essays and dissertation writers have many areas of expertise including Advanced Marketing, Perspectives on Retail Management, Business to Business Marketing, Management of Sales Operations, International Marketing and Advances in Buyer Behaviour. As well as this our writers have written marketing essays on topics such as the Marketing of Services, Advertising Research, Direct Marketing, Managing Customer Relationships, Marketing for Small Businesses, Issues and Trends in Marketing ...
  • Athletic Shoe Gear Market Company
    1,723 words
    LA GEAR Named in favor of the city of Angels, L. A. Gear was best known in the 1990 s for its blinking children shoes, L. A. Lights (Hoovers, 2003). The company's tumultuous history has evolved into one that is now a licensor for a variety of product lines, including apparel, watches, and its original line of footwear. L. A. Gear has gone from being a major player in the highly competitive field of athletic shoes, to bankruptcy, to a company with a new focus and new lines. Robert Greenberg star...