• Human Resource Management Hrm Strategy
    2,297 words
    The integration of corporate and human resource strategy is one of the much-debated topics within the concept of strategic human resource management. Truss and Gratton (1994) describe strategic human resource management as "the linking of HRM (Human Resource Management) with strategic goals and objectives in order to improve business performance and develop organizational cultures that foster innovation and flexibility." Thus, Strategic HR means integrating the HR function of an organisation wit...
  • Holiday Inn Crown Plaza Bangkok
    9,734 words
    Bangkok is amongst the world's dynamic cities where you can find various features unique forms of tourist attractions like graceful Buddha Temples, shopping malls, food, etc, to entertainment areas and magnificent hotels. And, one hotel that holds a unique feature is the Holiday Inn Crowne Plaza, conveniently located on colourful Silom Road, next to the river and right in the heart of the shopping, jewellery, business and nightlife districts. Attractions such as Chao Ph raya River where they can...
  • Mcdonalds And The Hotel Industry
    2,395 words
    Hand-in Assignment # 2 - McDonald's and The Hotel Industry 1. 0 Key Issues 1 2. 0 Recommendations 1 3. 0 Analysis 2 3. 1 The category 2 3. 2 Brand Extension 3 3. 2. 1 Advantages 4 3. 2. 2 Disadvantages 4 3. 3 Target Consumer 5 3. 3. 1 Target consumer profile 6 2. 4 Segments 6 2. 5 Features 6 2. 6 Location 7 2. 7 Pricing 8 Exhibit # 1 1. 0 Key Issues The most important issue is to examine the possibilities for McDonalds to extend in to the hotel business. As pointed out by the industry observe...
  • South Africa Japan Japanese Hotel
    3,674 words
    Introduction With the rapid development of Australian tourism industry, as Australia! s only remaining grand hotel with 140 years history, our business increased 20 percent over the last 5 years and has been a leading hotel for decades. At the same time, Australian local market has trended to be saturation. If we want to keep and surmount this growing tendency, expanding overseas markets is the best choice for the company. South Africa and Japan were selected as the destinations for our future i...