• Discount Store Mart Image Management
    1,073 words
    K-mart Stores K-mart's upper management is attempting to bring K-mart "upmarket" without losing the chain's discount image. The goal is to change the store's image from a no-frills discount store to a retailer of quality, brand-name merchandise offered in modern, attractive displays. K-mart is attempting to change with its typical customers, who are now more educated and sophisticated than earlier in the store's history. K-mart assembled a senior management team to evaluate the impacts that emer...
  • Distribution Of Virtual Marketing
    589 words
    Since the introduction of the World Wide Web in 1990 it has grown from a means of communicating for physicists to having more than forty million users. This tremendous growth and interest in the Internet can only mean that great opportunities lie ahead for companies and their products. Digital marketing is changing how businesses are able to get their product to the consumer. It is allowing the channels of distribution to become shorter. In order to understand the channels of distribution and ho...
  • Wal Mart Company Strategy Stores
    2,321 words
    Wal-Mart Company Strategy This section will examine Wal-Mart's company strategy in several sections. Three elements of successful strategy formulation and a fourth element, which exemplifies the implementation process of company strategy, will be looked at. Followed by this, an analysis of key factors contributing to this strategy will be detailed. These include looking at Wal-Mart's competitive strategy, the CEO's leadership, and company strategy strengths and weakness assessment. The material...
  • Resale Price Maintenance Prices Hurts Retail
    561 words
    What is price fixing? Price fixing occurs when sellers of the same product or service agree to set actual prices, establish limits on prices or discounts, or fix price-related terms of sale. For example, if several appliance manufacturers at a trade association meeting agree not to allow their prices to go below a certain minimum, they are engaging in illegal price fixing. This conspiracy hurts appliance dealers because they have to pay more to the manufacturers for their products; it hurts cons...
  • E Retailing Products And Services
    343 words
    E-Retailing Retail is one of the more visible market sectors on the Web. In retail, merchants sell products and services directly to a buyer. E-retail, also called e-tail, occurs when retailers use the Web to sell their products and services (Sanchez 16). E-retailers constantly challenge the old ways of conducting business as they bring new products and services to market. All e-retailers, however, operate in a similar manner. A customer (consumer) visits an online business at the Web equivalent...
  • Marketing Mix Action Cal
    540 words
    Marketing MixConglom Foods Action-Cal Product The product life cycle of all Conglom Foods products has had a very large success rate. The overall product life of Action-Cal should follow in the ranks of the other Conglom Foods products. 1. During the development stage, Action-Cal seemed to be a hit overnight. All tests with the consumer were overwhelming. There was not really an introduction stage. Action-Cal has gone straight into a growth spurt. It has hit the market rapidly and the profits a...
  • Marketing Channels Product Direct Channel
    1,091 words
    Charlotte Langston Marketing Channels The marketing channel (s) that will be used to distribute that product and the reason why these channels were selected Our marketing channels which will be used to distribute the household cleaning products are direct and indirect to consumers and direct and indirect to businesses. Direct selling is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of cleaning products. Direct marketing presents the product and service directly ...
  • Wal Mart Global Products Store
    381 words
    SWOT Analysis Wal-Mart Strength so Wal-Mart is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store. o Wal-Mart has grown substantially over recent years, and has experienced global expansion (for example its purchase of the United Kingdom based retailer ASDA). o The company has a core competence involving its use of information technology to support its international logistics system. For example, it can see how individual p...
  • Public Image Discount Store
    985 words
    Upper management of K-mart must create a public image makeover in order to attract customers from the smaller, but more affluent upper middle class. Proper decisions by upper management will have the desired impact on imaging and positioning. This will cause K-mart to occupy a distinctive place in the target market's mind. The goals must be carefully set in order to attract customers with higher incomes, and at the same time, not alienate those already shopping at discount stores. New programs ...
  • Globalization Regional Or Global
    1,313 words
    From Local to Global The problem is a familiar one to international brand marketers. The company may be strong and well positioned around the world, with some great brands. And to achieve growth there is an aggressive agenda to develop through acquisitions, expansion into new markets and constant innovation. But globalization brings unique problems. Should you develop regional or global centers of innovation and development, or remain essentially decentralized? Clearly business is transacted at ...
  • Information Technology Supplier Retailer
    3,046 words
    Consequences of information technology on supplier- retailer relationships in the grocery industry. A comparative study of Sweden and the United Kingdom Assistant professor Ulf Johansson This project is focused on investigating the effects of information technology (IT) on supplier - retailer relationships in the grocery industry. While IT use in business-to-business relationships have increased dramatically in recent years, much of our knowledge of this type of relations still rest on models wh...
  • Vertical Integration Vertically Integrated
    1,427 words
    What are the arguments for and against vertical integration? A vertical structure consists of an upstream firm such as a manufacturer of an intermediate good, and a downstream firm such as a wholesaler or a retailer. The down stream firm may also be a manufacturer or service provider using the intermediate good as an input. An upstream firm is said to be vertically integrated if it controls (directly or indirectly) all the decisions made by the vertical structure. The vertically integrated profi...