Almost every time one turns on the television he will see some sort of advertisement. Shoes, cars, phone companies, and many other products are advertised every day. We see all sorts of commercials where the end is full of fine lines that are displayed so fast that one, whom is not a speed reader, could never read it before it is taken off of the screen. This leaves the viewer with only the knowledge of what he saw in the commercial without the fine wording at the end.

There are also radio advertisements, billboards, and fliers containing false or misleading advertisements. Is it fair that many of the advertisements that businesses have today are misleading No, this is not fair. I believe that businesss have an ethical responsibility to society to be honest, not misleading. Reasons that I believe this include: fairness and moral obligation. An ad on the television states that used cars can be bought for a very small amount. This makes one want to run out and buy the car.

He goes to see the car. It looks and drives fine. The salesman says that the car has had one owner, and had never had any problems. The customer buys the car. A couple days later the car has some major problems. With a little searching on the title, the owner found out the car had been wrecked.

This is not fair. It is not fair for advertisements or salesmen to be misleading. This customer has officially been ripped off. This is not uncommon, How is one supposed to trust businesses when they have been ripped off and seen or heard of other people being ripped off What ever happened to people that had morals that governed their everyday life Salesmen can look one straight in the eye, without even flinching, and tell a bold faced lie.

This is very wrong. Other people get around having to tell one a lie, For example, the car salesman mentioned above was not asked if the car had been involved in an accident. He did not exactly lie, but was morally incorrect. This is very wrong. Businesses have a moral obligation to be honest. How can the salesman let the customer drive away knowing that he ripped the customer off Where are the morals Or should I say, What are morals In conclusion fairness and moral obligation are two reasons why businesses have an ethical responsibility to society to be honest instead of misleading.

These days one can not even trust the advertisements he sees. However, some customers do fall for the misleading ads. One should be able to go buy a car without checking out the cars history or the salesman possible criminal record.