1 800 Lo Pizza example essay topic

Executive Summary The focus of McBean-Hinton will be meeting the expectations and needs of its customers with respect to the customer purchasing pizza and complimentary products. McBean-Hinton, also DBA 1-800-LO-Pizza (. com), is a startup company with an innovative idea to market pizza (and other associated products such as salads, sandwiches, subs, wings, bread sticks, beverages, etc. ). 1-800-LO-Pizza (. com) is a new interactive ordering system where consumers will be able to secure pizza and associated products at the most competitive prices.

1-800-LO-Pizza (. com) will give providers (pizza distributors and affiliate markets), who offer home delivery and carry-out services, access to a larger customer base through greater advertising and marketing by McBean-Hinton. A comparable analysis would be what FANDANGO and MOVIEFONE has done for movies, what 1-800-flowers. com has done for florist, my company with your partnership will do for pizza. The pizza industry generates between $25 and $32 billion annually, mainly because within the US alone, over 3 billion pizzas are sold each year. Pizza is said to be the number 2 fast food; it is preferred over fine foods and "sweet tooth foods". There are over 61,000 pizzerias in the United States. In addition, there are over 31,000 franchise units in the US, roughly 83 percent offer delivery, 91 percent offer take out and 51 percent offers dine-in.

While the gross margin on pizza and complimentary products is small, profitability is made up for in great volume (see the statistics above). 1-800-LO-Pizza (. com) will provide a significantly easier, more convenient, economical, and satisfying customer experience. 1-800-LO-Pizza (. com) will work to offer consumers an innovative and convenient way to purchase pizza and associated products by signing up quality pizza providers who will compete for customers. Initially, 1-800-LO-Pizza (. com) will start up as a pizza ordering service where consumers will call to place their orders (i. e., 1800 flowers. com, priceline. com, expedia. com). McBean-Hinton will move to the Internet as soon as practical and will include an interactive website, a partnership with pay-per view television where you will order pizza via the television (DIGITAL TV ordering by 2003), a virtual restaurant, ordering pizza while chatting in chat rooms and an on-line magazine (among other initiatives).

McBean-Hinton will seek additional access channels through strategic online relationships with such leading Internet service providers such as America Online, Yahoo, Verizon, etc. and complimentary product providers such as The Coca-Cola Company, Miller Brewing, Tropicana, PepsiCo, etc.