2 3 Market Needs example essay topic

... A Real Estate, Property Management Software Program. This is your Realty Showcase to near and distant lands! International Marketing Project created by: Joanna Holder Raquel Montenegro &Lorei Meinen Visions, is a software program created by our company, Mei tender 3 Realty.

Our company is based in the Northwest. Address: Telephone: 1-800-VIS-IONS Fax: 1-866-1-VI-SION Web Address: http. // web Lorei Meinen Raquel Montenegro Joanna Holder 1.0 Executive Summary:" Visions software was created to develop an affiliation of independent locally owned real estate companies and / or property managers. This software, along with a global network, will specialize in managing, marketing and linking a virtual organization of small real estate companies located in pre-selected European Countries, along with the United States. The network will provide buyers with properties while allowing the companies to maintain autonomy. This powerful software is the bond that can unite your business, partners, and customers. Visions is a dynamic link designed to make your entire organization more efficient, more flexible and on demand.

2.0 Geographical / Social/Cultural Analysis: We selected this area over other possible areas of the world because of the knowledge we obtained from our programs and clients currently using our software in the United States. There is a need and a want for this type of software, in order to see and communicate, with real estate agents and property mangers in the International Markets among and with their perspective buyers. 2.1 Product Analysis: Vision software offers a high-level of expertise in International property management. The product will focus on providing two kinds of International triangles. Providing United States clients with listings on European properties. Provides European clients with listings on United States properties.

The product can calculate projected property taxes, mortgage payments and maintenance costs. This year we intend to serve customers (real estate agency's) whose clientele is interested in buying and selling internationally. There is no product currently available in the European market to meet the needs of the real estate agents in the capacity that the Visions Software is capable of. 2.2 Market Summary: Vision is a high technology computer software service intended to help the European market real estate agents bring their property listings to their clients with out leaving the office. Our designated markets are mostly small and occasionally medium sized agency's that want to be more successful.

Our most important customers are real estate agents and property managers that are interested in providing real-estate listings and information to consumers at all stages of their life. They need to be able to show their clientele listings and information on share accommodations, homes and apartments for rent, first home purchases, homes and apartments for sale, investment properties, second lifestyle homes and retirement living properties. They need to be able to provide the vision first, before they take a single step to tour the properties. This software program will save your clients time and the expense of looking at properties that do not suit their needs. It will also generate more revenue for you. 2.3 Market Needs: When an agency wants to purchase our product there is a need for temporary expertise.

They need to establish a design that allows them to develop the international capability while maintaining the local entrepreneurial, "door is always open, come inside" feel. 2.4 Market Trends:" Visions" stands to benefit from some market trends such as internationalization. The Internet has brought a bigger world into direct communication with the manufacturers. Communications technology is a new industry explosion. Modems, network cards, communications software, routers, cables and connectors are all growing.

Attractive alternative to traveling long distances and saving on costly international phone calls. Global networking 3.0 Strengths 1. Reputable and established expertise. Our experience and expertise of this program is a giant step into the future of your business. 2.

We have an excellent website with an automatic link to training in order to help clients come up to speed with all the facilities we offer. We can even hold Internet meetings with shared interface and visuals. 3. Manageable size. We do not have to support a large overhead, and our current clients know that we deliver what we promise 4. Contacts, contacts, contacts.

Years of industry experience means, a lot of word-of-mouth marketing, contacts, and networking. 3.1 Weaknesses: 1. Marketing. As a group we will depend on word of mouth as our main form of generating leads. 2.

Staff. Because of low overhead we do not develop lengthy documents or presentations. 3. Brand. We are innovative and new to international trade and therefore are an unknown. 4.0 Opportunities: 1.

International market growth 5.0 Threats: 1. The Internet is a threat as well as an opportunity. The program we offer is new of it's kind. The threat is always there that other software companies could put something out there for the buyer to see and purchase over the net. 2. New competitors are always developing and wanting to grow into new markets.

6.0 Competition: 6.1 Advantages 1. Align our price strategically to capture world wide market share. 2. Provide superior service in order to surpass customers' expectations and increase loyalty. 3. Be innovative, the first ones promoting this kind of product in the region.

6.2 Disadvantages 1. We will experience challenges in the global market in the form of local resistance. 2. Because of the not invented here syndrome potential customers make experience distrust for the product and our product would have trouble overcoming culture's prejudice.

6.3 Overcoming Disadvantages 1. Fight competition by emphasizing other aspects of our marketing mix. 1.1 Our established reputation among other American companies who offer the same service. 2.

Our distribution methods surpass the competition because we are flexible enough to adapt to the specific customers' needs. 7.0 Keys to Success: 1. Excellence in fulfilling the promise, reliable and confidential. 2.

Develop visibility to generate new business leads. 3. Leverage from a pool of expertise into multiple revenue opportunities. 8.0 Marketing Strategy: 1. Our strategy involves focusing on a specific areas of expertise including: Clean code, user-friendly graphical user interface, JAVA based so it is supported by all platforms, 2. Obtain consumer demanded ISO certification and governmental international law software exportation for the US 3.

Have an advertising campaign that includes our buyer incentives, as well as promotions for existing customers. Such as free updates, free trial periods, and bundle discounts. Putting emphasis in our superior customer service over the phone, internet, and on site. We are the inventors of this new technology product. We will debut the European version of our software product in England with the goal to expand to other geographical market regions... 9.0 Critical Issues: The most critical issue is repeat business.

We cannot build our organization without growing and getting more consumers to buy into our program. We cannot afford to spend the capital it would take to generate new clients constantly. This enterprise will grow if it is built on the correct strategic mix of excellence in delivery, clear communication of promise and follow through. Table of Contents 2.0 Executive Summary 2.1 Geographical / Social/Cultural Analysis 2.2 Product Analysis 2.3 Market Summary 2.4 Market Needs 2.5 Market Trends 3.0 Strengths 3.1 Weaknesses 4.0 Opportunities 5.0 Threats 6.0 Competition 7.0 Keys to Success 8.0 Marketing Strategy 9.0 Critical Issues.