2002 T Bird example essay topic
304 words
1. Why would they choose the 1957 Thunderbird? Ford Thunderbirds were in production from 1955 to 1997, but the T-Birds everyone remembers were the 1955-57 models. Like Rock 'n Roll, drive-in diners, jukeboxes, and neon signs, early T-Birds became part of 50's Americana, and live on in commercials, movies, and posters. The retro-styled 2002 T-Bird is perfectly timed to cash in on the current wave of American - particularly with the generation of people who couldn't afford the original T-Bird when it was new, but now have the bucks to buy a new one 2. What was the demise of the Thunderbird? In 1997, Ford announced production of the T-Bird would halt due to lagging coupe sales. 3.
What are the sales of 2001? Ford Motor Company plans to build 20,000 to 25,000 of its 2002 Ford Thunderbird. On September 25, 2000, Ford opened a toll free phone number to take orders on 200 special editions '02 thru a catalog. Within 2 hours every car had been sold. 4. What is the sales price of the new one?
The sales price of a new 2002 Ford Thunderbird retail price is $35,390 to $38,890 depending on which model you decide to purchase. 5. What brand Strategy was used to bring back the Thunderbird? The brand Strategy that was used to bring The Thunderbird was to help Ford get back into the luxury division of automobiles, by bringing back the 2's eater to help increases sales. 6. Who is on the market for them?
Ford wants to market this car not as a true sports car, but a comfortable, smooth riding roadster. Target market is 45 year olds with a 50/50 male and female buyers.
