Advertisements In The Coca Cola Enjoy Campaign example essay topic

Executive Summary The three major issues in this advertising campaign for Coca-Cola Classic are to increase the number of people who drink Coca-Cola Classic, make our advertising more creative, and to ultimately beat our competitors. Our target market can be explained in just one word, everyone. Since Coca-Cola Classic had been around for many years everyone has heard of it. It does not matter what age, race, religion or what kind of financial status you have. The main thing that we need to do, is to take back all of the people that our competitors have taken away from us over the years. Though we do have great customer loyalty we want to increase the numbers.

What's wrong with being the ultimate best? Nothing and that is exactly what we are going to accomplish with this campaign. For our advertising I want to make several different advertisements using all of the media that is available. I want to have fun and exciting advertisements for our youngest audience, with lots of colors and maybe even a popular child cartoon character like Sponge Bob Square Pants for example. For our young adults I want to have advertisements that promote drinking Coca-Cola Classic instead of alcohol. I want to show a television commercial showing kids having a party and instead of drinking beer or liquor they are drinking Coca-Cola Classic, and still having a good time.

Now, for our older audience I want to back them back to how we use advertise. Since they have been with us and watched our company grow for so many years I want our advertising to them to be more sentimental and recreate some of the advertisements that we use to use. Seeing things that you remember from the past, like a great Coca-Cola Classic advertisement, brings a good and warm feeling to a lot of individuals. I would also like to send out notices for direct mail to everyone just reminding them how good Coca-Cola Classic is and encourage them to rush out and go get one.

Situation Analysis John Stith Pemberton (1831-1888) the inventor of Coca-Cola was a druggist. At the age of fifty he decided that he wanted to become part of scientific history, and he wanted to make a fortune. He wanted to invent the perfect medicine and develop a drink so that he could mix both of them. He had learned about the coca plant and how the natives of Peru and Bolivia had chewed this plant for more than two thousand years. The coca plant was said to be a stimulant, an aphrodisiac, an aid to digestion and a life extender. With all of these great things that the coca leaf did he decided that this would be his medicine that he wanted to intertwine this into his drink.

In 1885 John Stith Pemberton invented a coca wine and he called it, "Pemberton's French Wine Coca". He wanted to beat out a man named Vin Mariani who was his competitor so he also added the kola nut. He advertised this wine as an "intellectual beverage" and " of the brain". He also advertised this drink to be a nerve tonic and claimed that it would help people to overcome morphine addiction. Pemberton had a morphine addiction himself that no one knew about. Pemberton did not have a lot of money after doing this so his close friend and bookkeeper, Frank Robinson, invested a lot of money to help out his friend in being able to continue working on creating his dream to make a new beverage.

Since alcoholic beverages were not selling very much at the time he decided to try another drink invention. He took the coca leaf and the kola nut and used essential oils instead of wine. His mixture did not taste like he wanted it to though because he thought that it was too bitter. So he had the idea to add sugar instead. He spent many hours in his basement working to perfect his beverage in a three legged brass kettle. They found that his drink tasted very similar to a drink in Atlanta, Venable.

So he continued to spend many more hours experimenting with the drink and adding more things into the mixture such as caffeine, caramel, vanilla, lemon and kas sia. The mix had always been mixed with regular water, and with that it still tasted good. But, when Pemberton and Willis were making another batch Willis accidentally added soda water instead of regular water to the mixture. What a great mistake. When this happened it gave their drink a great new taste, which tasted different from the one in Atlanta, Venable.

After sending samples to Jacob's pharmacy, which they were sold for five cents a glass in town he found that people absolutely loved his drink and wanted more of it. Pemberton decided to advertise his soda-fountain beverage as being, "delicious, exhilarating, refreshing and invigorating". Right before the beverage was going to be launched he was visited by two business men that wanted to interest him in a color printing device. They instead ended up becoming partners with Pemberton in the "Pemberton Chemical Company". John Pemberton's bookkeeper, Frank Robinson, suggested Coca-Cola for the name of the beverage since those were the two main ingredients used in the beverage. They agreed and since Robinson was also a man with great penmanship he was the first one to script "Coca Cola" in cursive flowing letters, which obviously is still the famous logo used for Coca-Cola today.

After this Robinson made many great marketing suggestions to the Pemberton for the company. He later told Pemberton about the importance of advertising to his beverage. He told he that once the drink was ready to be sold that he should hand out some type of coupon allowing consumers to have a Coca-Cola drink for free. Robinson knew that if he did this then he could sell more of the beverage, since he knew that people were skeptical about paying money to try a new beverage. They started developing signs to promote Coca-Cola.

They started to paint on oil-cloth banners and streetcar signs with the new logo on it. After they did this the new soda-fountain beverage started to sell very well. John Pemberton started to grow very ill though because of cancer, but he wanted to keep his company alive so he pushed to get better and back to work, which he did. But then again in 1887 he became ill once again. He started to sell of parts to his company mostly to Willis Venable and George Lowndes.

Robinson did not know that he was selling off parts of the company and he wanted his share back. Venable and Lowndes ended up not being able to afford to buy the company and they began to question if it would even be successful. They sold their portion of Coca-Cola to Wool folk Walker and his younger sister Margaret Dozier. Dozier owned two-ninths and Walker owned four-ninths of the formula. Robinson contacted a lawyer to help him get some of his rights back, but the lawyer did not see much of a case. The lawyer did reconnect Robinson with his long lost brother, Asa Griggs Candler.

Candler had always suffered many headaches so Robinson told him to drink a Coca-Cola, and when he did his headaches went away. Candler had enough money to buy some of the rights to Coca-Cola so he did, a few days later he owned the whole company. Robinson then became his partner. Pemberton grew more and more ill and died on August 16, 1888 at the age of 57. His obituary described him as "the oldest druggist of Atlanta and one of her best-known citizens an especially popular gentleman". The day of his funeral all pharmacists closed in Atlanta.

Two weeks later Asa Griggs Candler bought the remaining parts of Coca-Cola from Walker and Dozier for $1000. Candler overall only paid $2300 for the entire company. On May 1st 1889 he had an advertisement in The Atlanta Journal calling himself the sole proprietor of Coca-Cola. He also invited citizens to try the new drink claiming that it was, "the new and popular soda fountain drink. The first television advertisement for Coca-Cola Company was produced in a show that featured Edgar Bergen and Charlie McCarthy on Thanksgiving Day in 1950.

D'Arcy Agency of St. Louis was the advertiser and sponsor of the program. Since 1906 D'Arcy had been the advertising agency for the Coca-Cola Company. Arthur (Archie) Lee was the creative chief at D'Arcy. He oversaw all of the accounts for Coca-Cola and created many memorable slogans. They struggled to reach a big audience because few cities had television stations at this point. They tried advertising on radio stations, but they still were not reaching as many people as they had hoped.

D'Arcy asked Coca-Cola for some time so that they could regroup and think of more ways to reach a bigger audience. In 1953 D'Arcy came up with three different types of advertisements for television. In one type, The Coca-Cola Company offered station-identification slides that aired for up to twenty seconds. These featured a piece of advertising art that was accompanied by a voice-over announcement.

D'Arcy also created its first live-action motion-picture films, in twenty second and one-minute versions. The twenty-second spots featured in this online collection were made in what D'Arcy described as 'stop motion' technique, in which the objects shown in each one moved and performed action by themselves without the presence of people. This attracted a lot of attention and interest from the public. After William D'Arcy and Archie Lee both passed away the company struggled trying to coming up with new ideas. D'Arcy closed after being with Coca-Cola for fifty years so they had a special advertisement that was printed in the Wall Street Journal on April 2, 1956. Coca-Cola needed to find another advertising agency.

McCann-Erickson picked up Coca-Cola's account in 1956. In 1950 they launched two big campaigns "The Sign of Good Taste and 'Be Really Refreshed'. Both of the advertisements used television with many different types of advertising including animation, stop motion, and live-action ads that had performers like the Connie Francis, Emmett Kelly, and Anita Bryant. The advertisements were extremely successful. In 1963, they developed a new campaign slogan for Coca-Cola, 'Things Go Better with Coke. ' The words and music for the slogan were written by McCann's creative director, Bill Backer, and performed by the popular musical group the Lime lighters.

They had the words translated so that they could advertise in other countries. During the 1960's advertising for Coca-Cola were on both television and radio and were doing great. The 'Things Go Better with Coke' campaign gave them a chance to have music artists to modify and perform the song. Radio commercials were also recorded by the Supremes, the Moody Blues, Roy Orbison, and Ray Charles who recreated them not only on radio but on television.

May 1976 The Coca-Cola Company introduced a new Coke ad campaign, introducing the already well known brand as the soft drink for all occasions. The campaign targeted young people with a new slogan and new campaign, 'Coke Adds Life to... ,' it was designed to tell people that you could enjoy Coca-Cola at any time. They researched this campaign on young people to see how they liked it and to see what they thought would reach people better. They found that these two slogans worked better with a younger crowd, 'Coke adds a little life' or 'Coke adds life'. ' Coke Adds Life' campaign showed that Coca-Cola would make your daily events more enjoyable. People from all around the world related to this campaign.

While Coca-Cola often produced advertising in the United States that was used for international use in 1978 the company adapted two overseas 'Coke Adds Life's pots in Italy and Brazil. Another new campaign was announced in commercials featuring Bob Hope and Bill Cosby, 'Have a Coke and a Smile' and told viewers to watch for the new advertising. The campaign had a jingle along with lyrics. For television, the music served as a background for dozens of shots showing people from different places drinking Coca-Cola while working or relaxing. An advertisement released on October 1, 1979, became one of the most famous Coke commercials. It was written by Penny Hawke y, produced by Jean-Claude Kaufman, the commercial became recognized as "Mean Joe Green" because it featured the defensive lineman of that nickname from the Pittsburgh Steelers professional football team and a twelve-year-old boy.

The Coca-Cola Company had first suggested Roger Staubach, the popular quarterback of the Dallas Cowboys but McCann decided to use the 'Mean' looking Steeler player instead. The commercial was filmed over three days in May 1979 at a stadium in New Rochelle, New York, with Joe Greene and Tommy Ok on, the twelve year old boy, performing countless retakes and Greene consuming eighteen 16-ounce bottles of Coca-Cola the final day alone. Coca-Cola received many letters praising the commercial. It won the 1979 CLIO award in the world's largest advertising awards competition, and Greene took home the award for best actor in the same contest.

It also made the commercial appear in other parts of the world including Brazil, Argentina, and Thailand. But when shot in other countries instead of using Joe Greene they used popular athletes in that country so that they public could relate better to it. Coca-Cola launched a new ad campaign in 1982, 'Coke Is It!' stating how good and refreshing Coke is. In the campaign 'Coke Is It!' They wanted to state how the mood of people in American was in the 80's. The 'Coke Is It!' campaign played on themes of previous ad campaigns, stressing the quality, the enjoyment, and drinking of Coca-Cola. When Coca-Cola announced in North American in 1985 that it had a "new taste for Coke" it made a lot of people mad.

Television advertising is how they launched it. The public demanded the return of the traditional drink, even though Coca-Cola was not happy about it the company was obliged to bring it back and change it from just "Coca-Cola" to 'Coca-Cola Classic. ' The Coca-Cola Company needed two distinct ad campaigns for their new product. In 1986, the 'Catch the Wave' campaign for the new taste of Coke strove to be youthful, leading-edge, and competitive.

For Coca-Cola classic, the 'Red, White and You' campaign pushed the fact that Coca-Cola was for everyone. In surveys at the time, seventy-five percent of respondents said they considered Coca-Cola classic a symbol of America. The 'Red, White and You' was an instant success. The campaign was created by the New York-based ad agency SSC&B Lint as. The 'Catch the Wave' campaign for new Coke, created by McCann-Erickson, aimed at a youth-oriented target audience. In 1988 another new advertising campaign was created, 'Can't Beat the Feeling,' which aimed to show Coca-Cola as a family and a date drink.

The ads featured upbeat music and played on appealing themes such as music, love and family. The campaign was launched in nearly one hundred countries, marking the first ad campaign for Coca-Cola outside North America in six years. In 1993, The Coca-Cola Company made a big shift in its advertising by introducing the 'Always Coca-Cola' campaign. It had twenty-seven commercials designed to appeal to specific audiences. The ads ran around the world and included a variety of innovative technical approaches, such as computer animation. One such commercial called 'Northern Lights' was one of the most popular commercials of Coca-Cola advertising it had the animated polar bear.

The advertising company got the help of the animation company Rhythm & Hues to bring the bears to life. With advanced computers and graphic programs, each ad required some twelve weeks to produce from beginning to end. As with all television commercials, the process began with storyboards, which were illustrated by Eugene Yel chin from Mr. Stewart's script. The storyboards divided the commercial's 'story' into a series of scenes to fit the required thirty-second time slot. Next, Mr. Stewart and Rhythm & Hues did pencil sketches to show how the polar bears would appear in each scene. These sketches were then refined, with detail and background was added.

To get a better idea of how bears move their heads, bodies, and limbs, Mr. Stewart and the animators studied films and photographs of actual polar bears. Then, models of a bear were sculpted from clay. The models were transferred into three-dimensional images and stored as advanced computer graphics by creating a grid of vertical and horizontal lines on the bear image. Using a stylus connected to a computer, an animator plotted the points along the bear's head until an image of the model appeared on the computer screen. Once the image was refined and loaded into memory, the bear could be 'moved,' allowing it to walk, run, ski, or ice skate, as animators plotted its course on the computer. The bear's torso, head, and limbs had to be manipulated separately because unlike its real-life counterpart the computer-generated bear was not formed in one piece.

Animators also finished creating the bear's fine motor movements during this stage of production. Once the basic movements were completed, the rest of the picture was refined. Additional elements that were not computer-generated such as a Coca-Cola bottle had been scanned and stored in the computer and were added at this point. The bear's fur was added, its eyes were completed, the scenic background was 'painted in,' and the lighting details were complete with reflection and shadows that were fine-tuned.

While the animation was in production, Mr. Stewart worked with Glenn Rugger at Outside Music to compose original music. In order to maintain the magical quality of the world of the bears, Mr. Stewart chose to keep the music to a minimum. He kept the bears dialogue-free, except for the notable 'oohs,' 'as' and grunts which Mr. Stewart created on a sound stage using his own voice, which was then altered through a computer to make him sound like the bears. The music and dialog required months of work. The polar bear was a considerable success, and went on to star in six commercials for Coca-Cola, including two ads for the 1994 Olympic Games in which it slid down a huge hill and soared off a ski jump.

Bear cubs also made their debut for Coke in a holiday ad in which the bear family selects its Christmas tree. The Coca-Cola Company launched a new international ad campaign in January 2000. The slogan was 'Coca-Cola. Enjoy,' the campaign was designed to appeal to people all over the world by persuading them that Coke adds a touch of magic to the special moments in their lives. The company created the new slogan as an invitation to consumers throughout the world to enjoy Coca-Cola and life's simple pleasures.

The theme was global, but the campaign used local resources in different countries to create individual commercials relevant to local tastes and cultures. They had a variety of different music styles and as the campaign began, there were 140 versions of the tune set to words in forty languages. The advertisements in the 'Coca-Cola Enjoy' campaign express its theme by trying to create images showing how Coca-Cola adds something special to everyday life. One spot by Leo Burnett USA, called First Experience, follows a boy waiting to see what a Coca-Cola will taste like by comparing it to a kiss. The spot was set in a small village outside Ouarzazat in a remote part of Morocco.

The entire cast was from the village, which has no electricity, no television, and no Coca-Cola. John Madden also directed the commercial called Snowflakes, which was another spot by Leo Burnett USA. It shows a woman first as a young girl twirling in the snow and then as an adult on a beach, enjoying the moment and a Coca-Cola. The actress playing the young girl is Italian and was cast in Milan, while the woman she grows up to be is played by a Greek actress who was cast in Athens.

The commercial itself was filmed in two different areas in the Italian Alps and on a stage in Milan. Coca Cola has had several successful advertisements in its history. They have won many awards over the years. Product Evaluation Coca Cola's main competitor is Pepsi.

Coca-Colas ingredients include sugar, caffeine, caramel, phosphoric, coca leaf extract (with the cocaine taken out of it), cola nut extract, citric acid and sodium citrate, lemon, orange, lime, cassia (which is cinnamon), nutmeg oils, glycerin and vanilla. Pepsi-Cola's ingredients include extracts of the kola nut, vanilla beans and flavor oils from citrus and other fruits and caramel. The main difference thought between Coca-Cola and Pepsi are that standard colas are usually flavored with an orange-lemon-lime behind the vanilla, coca and kola tastes. Coke is more orange based and Pepsi is more lemon flavored. Another thing is that the sugar and carbonation is different, Pepsi is sweeter but a little flatter to where it is not as fizzy. In many polls Coca-Cola has always won.

These were two that I found. Coke! 66.23% (100) Pepsi! 15.23% (23) They " re both CRAP! 13.25% (20) They " re both COOL!

5.30% (8) Total votes: 151 View Poll Results: Coke or Pepsi? Coke 20 66.67% Total Votes: 30 Pepsi 5 16.67% Neither 3 10.00% I can't decide! 2 6.67% Multiple Choice Poll. Coca-Cola's consumers still think of Coke as an old-fashioned drink, they do not like change. The company has tried to change the drink mixture before to better it, but consumers had a fit and they were forced to take it back to the original taste. The present consumers are satisfied.

If they weren't then Coca-Cola would not be #1 in its market. Distribution is widespread and available. Coca-Cola is sold in Algeria, Argentina, , Australia, Austria Bahamas, Bahrain, Bangladesh, Belgium, Bermuda, Botswana, Brazil, Bulgaria Cameroon, Canada, Canary Islands, Chile, China, Colombia, Costa Rica, Croatia, Cyprus, Czechoslovakia Czech Republic, Denmark, El Salvador, Finland, France, Gabon, Germany, Greece, Guam, Holland, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Ireland, Israel, Italy, Japan, Jordan, Kuwait, Lebanon, Lesotho, Macao, Macedonia, Malaysia, M', Morocco, Namibia, New Caledonia, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Saudi Arabia, Seychelles, Singapore, Slovakia, Slovenia, South Africa, South Korea, Sri Lanka, Spain, Swaziland, Sweden, Switzerland, Tahiti, Taiwan, Thailand, Trinidad, Tunisia, Turkey, United Arab Emirates United Kingdom, Uruguay, USA, USSR, Venezuela, Vietnam, Yugoslavia and Zambia. Coca-Cola is known worldwide by its logo. The packaging and labeling has come along way since Coca-Cola was first invented. In 1886 it was sold in for five cents a glass.

Before Coca-Cola is put into the bottles, it goes through many processes. First the mixture is made with sweetener, CO 2, water, the secret formula and all of the other materials. Then the bottles must be washed and rinsed. The bottles are first hit with pre-rinse jets, and then soaked in a high-temperature deep clean solution that removes dirt and sanitized them. The bottles are than washed again with a deep cleaning pressure spray. Finally the bottles are rinsed with cooling water jets and then they get visually or electronically inspected.

They then fill the bottles full with Coca-Cola. The bottles are then capped either with metal caps or with plastic screw on caps. The labels are then put onto the bottles. A machine rolls them on. After this entire process each bottle had to be coded with information on it like when it was made, with the date, month, and shift and at what plant it came from. Every bottle is inspected first by a person and then by a machine.

This is to ensure that the label is on right, the caps are on good, and that the right amount of Coke is in each and every bottle. Once they are all up to standards they have to be packaged and then loaded up on trucks to go to your stores where you purchase Coca-Cola. Demographic Profile is easy for Coca-Cola it is for anyone, even for people who are worried about if it is kosher. The Coca-Cola Company manufactures beverage syrups and concentrates under rabbinical supervision.

As you may be aware, it is left to the discretion of each bottler to have the finished beverages certified by a rabbi. The rabbi's approval or certification is usually noted on the label. The Coca-Cola Company has more than 400 brands. It reaches six billion consumers in over 200 countries. Marketing Goals For this advertising campaign I want to try to get back all of the population. I want to create an advertising and marketing plan to try to bring back all of our consumers back form the competitors.

Realistically we would never get the entire population. But, we could get the majority of them to drink any of our beverages, rather than our biggest competitor, which is Pepsi Cola. I want our marketing and advertising techniques to surpass any thing we have done before. I want things to be better, bigger and more creative than Pepsi. We will have billboard's everywhere, advertisements in print and radio, and any thing else that come along the way. We need to sponsor more events and people.

I want every time you look at a product to see our name on it. Budget Money is always a big deal, even if you have a lot of it. Which we all know that the Coca-Cola Company does. Coca-Cola Co., the world's top beverage maker, is currently planning a $400 million marketing boost and expects to buy back more stock in 2005 than it did last year. In its year-end report to the Securities and Exchange Commission, Atlanta-based Coca-Cola said it will increase spending on marketing and innovation in an effort to 'invest in marketing our family of brands more aggressively than in the past few years. ' The increased budget comes in at the high end of a $350 million to $400 million range the company gave in February after being disappointment with 2004 results.

Advertising Recommendations Like we have already mentioned our target market is everyone. Any one of whatever age, gender, race, religion, or financial status. Right now I want to target the people who are drinking Pepsi instead of Coca-Cola. Our problem statement is that Coca-Cola is the best and the number one, non-alcoholic soft drink in the market.

We beat out another top selling soft drink, Pepsi Cola. Once again though Coca-Cola wants to take all of Pepsi Cola's customers. I want to create some unique advertising. I want the focus of the advertisements to be all about bringing Pepsi's customers over to the Coca-Cola Company. In our advertisements I want to bluntly say that Coca-Cola is better than Pepsi. It is not as sweet and it has a lot more carbonation in it.

This makes Coca-Cola more fizzy which gives a something little extra to it. Coca-Cola too has been around longer. We sponsor more things and we are more of a family. Pepsi simply wants to make money off of people. Coca-Cola wants everyone to become a part of their "family". I want very different types of advertising for all of the different countries that Coca-Cola is in.

I want to travel to these different places and take pictures of a mix of different people from around the community. And have slogans like "Come be a part of our family". I think with doing this people will be able to relate better. I do not want to use models in any of our advertisements.

I think that is the most impersonal way to try to sell your products. As well as for television, I do not want professional actors or actresses. I would want to go out of the streets and grab the first people that I see. In the commercial I would want them in what they were already wearing. I think that the more real it is the better it would be.

Media Recommendations I want to first use this plan in the United States, to test it. If it does well then I want to take it over to other countries. I want to target all Americans. Every age, gender, race, and financial status.

I want black, white, Chinese, Japanese, Mexican and any other ethnicity. I want men and women of all ages. Like a baby, and all ages up. I want the poor, the lower class, middle class and the upper class.

I want to start with a fifty thousand budget for the first month. Since we are taking a new approach, I want to make sure that everyone relates to our new advertisements and that they like them. It would be a shame to spend a fortune and then not have people understand or for that matter even like the new advertisements. I want it to reach everyone in the city that we try it out in. And, I want it in every kind of media that there is available.

If they advertisements go as planned then I want to continue doing them until we can tell that our market is getting bored with this concept and we have to go back to the drawing board. I want to do more promotions. For instance, in Fort Worth that have May fest coming up soon, this would be a great time to show their community that we care about them. We should sponsor that and have booths set up we people can get a free coke.

And we could have a wheel that when they spin it and land on a certain spot then can win a Coca-Cola shirt, or pin, or cup with our new slogan on it. My media strategy is to hit every media possible. For radio I want to have a jingle and introduce our new slogan. I want it to be fun and be able to grab our listener's attention. I want to put it on a variety of channels.

For television the same thing. I want to have a neighborhood and show someone having a barbecue with all of the neighbors there having fun with each other. I want to show an ice chest over flowing with Coca-Cola. At the end have our slogan written on the screen with everyone standing there smiling.

For print I want direct mailing offers, newspaper, and magazine advertisements. On these I want a picture featuring many different types of people in it. Everyone smiling and standing there with their arms around each other. On some of the advertisements though I just want a red background with the new slogan written in white letters. There are many objectives that I want to accomplish.

Get customers attention, hold their attention, introduce them to our new slogan, and tell everyone why coke is better. Since we will have a new slogan I want our public relations person to send out mailing notices to our carriers letting them know. This way we can have new signs put up. I also want to have coupon at the front when they buy a coke they will get $. 50 off of their drink. I only want the coupon to be valid for a week.

Evaluation I want our carriers to let us know how many coupons' they redeemed when their customers purchased a Coca-Cola. I also want a stocking report from them to see if sales increase or stay about the same. I think that if we mail out surveys also to random houses asking when the last time they bought a Coca-Cola was and how they like our new approach. With this we will send them a free pen and pad once it is returned to us, as a thank you to them.

I am very confident in this advertising campaign, but this is your company and if there is something that you do not like or something that you think should be added please let me know. I look forward to doing business with Coca-Cola Classic Company..