Arran Aromatics Report Arran Aromatics example essay topic
290 words
Arran Aromatics report Arran Aromatics is an entrepreneurship business that has developed on the Island of Arran making a range of soaps and toiletries. Like all entrepreneurship businesses, Arran Aromatics is also one that has been initiated and run by a single entrepreneur, Iain Russell, who has used his experiences and innovative characteristic to initiate and establish his small but profitable enterprise. However, like all businesses, Arran Aromatics has reached a point in its life cycle that requires a crucial decision to be made by Iain, which is to either sell up or to move location which will mean having to pay back some of the government grant that he has received. As per requested by Arran Aromatics, the following report will consist of various outlines of potential growth strategies available to Iain and will offer some advice as to how a properly prepared business plan could help on these strategies.
The intended outcome of the report will provide a direction for Iain as to what he should do next in order to overcome his current dilemma. Arran Aromatics stage in its life cycle Before moving onto the potential growth strategies available to Iain it is essential to preview the current situation and the stage Arran Aromatics is at in its "life cycle". There are a number of growth models that seek to describe the changes that an entrepreneur faces and predict how the changes need to be managed (Burns 2001: 239). These models tend to incorporate five stages that predict 'an inevitable and gradual movement along a known growth trajectory' (Deadens 2000: 101). One of the most widely used models is the Griener's model and will also be used in the.
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