Creativity can be taught The module begins with an introductory overview of the nature, structure and characteristics of theories of creativity derived principally from the field of social psychology. This is followed by examination of attempts to popular ise creativity as a means of business and management problem solving and incorporates a critical analysis of the concept of problem solving. Creativity techniques are compared and contrasted with parallel approaches in management science. Various creativity techniques will be evaluated form ideological and practical viewpoints and debates over the practical applications of creativity will be reviewed.
Teaching and learning strategies The module will consist of a mixture of lectures, workshops and group problem-solving sessions. Emphasis will be placed on the latter in class which means that as befits an MBA level course, structured and persistent reading and research is required in order to satisfactorily perform in assessments and examinations. Assessment Assessment will consist of (a) coursework, worth 40% of the total assessment available for the module, consisting of a single essay / project assignment; and (b) an examination worth 60% of the total assessment. The examination will take the form of a seen paper.
The paper will be available one week in advance of the advertised examination date to allow for preparation. No documentation of any kind may be brought into the actual examination. The essay / project Choose one essay OR one project. The maximum length permitted for both is 2500 words and excess will be penalised.
The essay / project should be submitted to Professor Wood by 12 noon of Tuesday 22 April 2003. It should conform in every way to Institute specifications and be fixed in the top left-hand corner with a staple or treasury tag. Use student numbers (be precise) not names. DO NOT SUBMIT WORK FIXED WITH PAPERCLIPS OR IN A FOLDER (OF ANY DESCRIPTION).
SUCH WORK WILL BE RETURNED UNMARKED AND THE ASSESSMENT WILL BE LOST. The essay titles are as follows. 1. To what extent is creativity a property of individuals as opposed to something that can be learned as a skill?