Attention To The Advert example essay topic

The reason that we advertise is so people buy or think of things in a particular way. Everyday, we get at least 1,500 thrown at us. The adverts we are able to analyse are called display adverts. Display adverts conjure up certain emotions towards what is being sold and draws attention to the advert and makes people look at it. There are people in charge of producing the adverts just like there are people in charge of school. In this case they are the client, The accounts team and the creative team.

I have already said that display adverts conjure up emotions, what I have not said is how it does that. It conjures up emotions through text, picture, colors, copy, typestyle and last but not least the layout. I am going to be analyzing two adverts using the properties mentioned above. I am going to analyze two adverts to do with the battle between acne and our bodies.

The first advert I'll analyze is for 'oxy in the shower'. In terms of picture, there is a girl in her teens standing dressed in her towel with this geeky looking man who is supposed to be an enthusiasts holding the product. The background is orange which makes the product more reflective as the product is blue and pink. The advert is drawn in a cartoon-like form. The facial expression on the girl looks Angry because the man is disturbing her.

The facial expression on the man is happy because he obviously does not know he is annoying her - sexual innuendo. As for the copy, The slogan is as follows 'do not ruin your chances' appears to be stamped. it is as though it is saying read this it is very important. The mode of address is advising us not to ruin our chances. This means that if you don't use the product, you would have spots and if you have spots there is a possibility of you not having a love life.

That is because no one wants to touch a spotty face in this superficial world of ours. There is also a paragraph which when summarized is telling us about the causes of spots and how the product helps fight against it. The typestyle is as follows. The font was designed to make the target audience notice it because it is big and bold.

The layout, The pictures in comparison the text and the story is ironic because it is not the girl who should not ruin her chances it is the man who should be worried about the possibility of him ruining his chances based purely on appearances. I think the creative team designed it like that solely for a joke. The target audience is adolescents. I think so because the adolescents are at highest risk of getting spots also because the main actress is in her teens. The Color, the colors red / orange and brown were used for the effect of warmth because we use warm water to bath. Also the color red is a strong color which catches our attention, it shouts out at the viewer.

The representation, It gives me one value or belief. The first is that one is that you are either cool or not. I am referring to the girl thinking the man is geeky. This is true depending on how you look at it. In today's modern world, people are more superficial than back in the medieval days. So, most people do not judge you by what you do or your talents, they judge you based on your looks.

I think that is pathetic considering the fact that the heart is who you are not the face..