Car The Salesperson example essay topic

Salesperson Interview I was thinking where I could find an experienced salesperson to conduct an interview and spontaneously I had decided to visit car dealership. In my opinion, car salesperson possesses the best selling skills, because he sells expensive items. Besides, today there are many car producers and many dealerships. This creates serious competition between them. In order to sell a car the salesperson should have a profound knowledge about a certain type of vehicle and about its features. Nevertheless, the salesperson should figure out what potential buyer is looking for and should find the best ways on how to present the information to potential buyer in such a way that will make customer interested in the product.

After asking number of questions about the job of a salesperson in car dealership, I have obtained needed information to write the paper. So what is actually needed to persuade the customer to buy the car? What characteristics are vital for a salesperson to be successful? The first characteristic I found to be important is the salespersons personality. Several layers in a persons personality are important in selling, but the one I found most important is empathy. Empathy is the ability to feel as the other person, who buys, does in order to be able to make the sales.

For example, if a customer wants to purchase a sports car, it is important for the salesperson to find out: what type of vehicle would be the best for this type of person, and for what purposes exactly the consumer wants to use his car and what the consumer is interested in, whether in fancy design or in technical capabilities. Once the salesperson knows this information, the salesperson as such is able to step into the customers shoes, and analyze the situation finding the best type of car that fits the customers needs and to persuade the customer that this special type of car will satisfy his needs. Confidence is the second characteristic that from interviewed salespersons point of view is of major importance. I was told that those people who possess higher levels of self-confidence are more likely to enjoy selling and be successful. A sellers confidences in there own ability, the product, and the company for which they represent are conveyed to the buyer through their actions. For example, if a salesperson is trying to sell quite a primitive SUV, and is unable to look a customer in the eye when explaining the details and performance of the vehicle, the consumer may be discouraged to buy it.

The customer could have interpreted the salespersons actions as being insincere, or as having a lack of confidence in the product (if there is lack of confidence salesperson should do the best to hide it), he was trying to sell when in reality the salesperson could be just nervous. If the salesperson was confident, his belief in the product would have been conveyed to the customer and his communication skills would have improved and the customer would have felt safer knowing all pros and cons of a chosen model. I also received answers on my questions about the change in the strategy of selling over the last five years and was surprised to hear that there were no major changes in the way the product is introduced and sold. However, the salesperson have told me that in the next 5-10 years the selection of models will be broader and that it will require to possess concrete knowledge in all models and their features. Besides, with each year car producers offer more sophisticated cars with lots of electronic devices. Interesting thing I heard was that today cars are so loaded with new electronic equipment that it becomes harder to explain to each customer what these electronic devices are intended for, especially when the customers are over 60 and are buying new luxury European sedan.

However, the availability of different smart devices often makes a customer delighted, which can lead to the purchase. Overall, cars are changing like everything in this world, but the process and art of selling remains the same.