Cd Rom Students example essay topic
657 words
I also chose to analyze an article by Dr. Walter Lindenmann, a case study called "Measuring Public Relations Effectiveness For The Dole Food Company and the Society for Nutrition Education". The main reason I chose to analyze this article was because it focuses specifically on one measurement study and tells exactly how it was conducted. Dr. Lindenmann's study was to determine the effectiveness of a program conducted by the Dole Food Company. The Dole food Company's program involved creating a CD-ROM in conjunction with the Society for Nutrition Education that would educate third grade students and their teachers of the importance proper nutrition. The CD-ROM was to inform them about how they needed to eat five servings of fruits and vegetables a day to maintain a healthy nutrition.
Dole chose to test their CD ROM in 178 classes in 65 schools across 5 different states before they took the program nationwide. Dole used Dr. Lindenmann and the office Ketchum Public Relations to conduct the study on the effectiveness of the CD ROM in their test program. Dr. Lindenmann explained that they used a three-phased research design to conduct their study. They started off by sending out questioners that were distributed to about 1000 students and 40 teachers. The questioners were used to measure the awareness and attitudes of the classes before they were introduced to the CD-ROM. This was used to establish a base line to compare the results of the study against in the report.
They then conducted a qualitative telephone poll with one forth of the teachers after the introduction of the program at about the mid point of it. The poll was used to track the teacher's views and concerns regarding the CD-ROM. The third phase the research team conducted mirrored the first phase. The team distributed questioners four months after the programs completion in order to measure awareness and behavior change as result of the CD-ROM. Results of the measurement test found the program to be beneficial. Before introduced to the CD-ROM students were only able to answer five out of eighteen questions on the questioner correctly, four months after the program students were able to answer eleven of the eighteen questions correctly.
The proportion of student that were able to answer seventeen of the eighteen questions correctly also went up. The study also found that students were talking more with there families about the importance eating five fruits and vegetables a day, this increased from forty five percent before the program to sixty seven percent after being exposed to the program. The study claimed that teachers felt their students found the CD-ROM easy to use and convinced the students to eat more fruits and vegetables every day. Dr. Lindenmann claimed that all but two teachers gave the CD-ROM high marks and found the teacher support material included with the CD ROM helpful.
Upon receiving this report Dr. Lindenmann stated that the Dole Food Company launched a national campaign with the CD ROM. Fifty thousand copies of the CD-ROM were distributed along the teach support material to thirteen thousand schools across the United States. I found Dr. Lindenmann's article very insightful. I have ready about ties measurement reports before, but it helps to have a look inside of them.
I have found it hard in the past to understand how these impact studies were conducted and it helps to have look inside of them and see how the final numbers are obtained. Dr. Lindenmann did a good job of explaining how the research as gathered. It was really beneficial to Dole to release this CD-ROM in a test market in order to see if it work, as it would have been very expensive to distribute it nation wide only to find out the program was ineffective.
Things every student should keep in mind
- Free example essays found anywhere online are available to anyone, which makes them used, re-used, paraphrased, and abused millions of times.
- Watch out, some are poorly written!
- We strongly discourage you to submit free essays or any of their parts for credit at your school -- they are easily detected by PLAGIARISM CHECKERS.
- Get a brand-new, 100% original paper that will be written especially for you following YOUR EXACT instructions.
100% money back, no questions asked if you paper is plagiarized (this won't happen anyway).
We use a simple but effective principle: one satisfied customer will come back for more, but one who was cheated and misled will tell 10 others too.
Our clients are treated with the highest level of respect that a legitimate student deserves. You, as a customer, will feel this attitude starting from your first contact with our essay service and all the way through.
A significant percentage of cheap essay writing services have also been the source of complaints from students for selling cut and pasted work off the net -- this is a world away from the personalized essay service that EssayPride offers. All our guarantees are always kept -- we are nothing without quality, affordable prices, and the high degree of customer satisfaction!
What our customers say
Piotr S.
Toronto, Canada
I am an ESL student and I am only learning how to write good papers in English. Thanks to EssayPride I am mastering this skill much faster. They help me because they always respond any questions and explain me things I do not understand. They also strictly follow the deadlines and I am never late with my assignments. Thank you very much, guys, your hard work is appreciated. I will surely be ordering more.
Lindsay M.
Winston Salem, NC
Oh my Gosh! My life has become sooo much easier after I've come across this website. I am a working student, so sometimes I am too overwhelmed with so many things and I really need a hand with my papers. I am glad I have found a company I can trust. I have confidence in these guys, because they proved to be good quite a few times.
Kirk N.
Austin, TX
I never leave reviews for products or services because I am quite particular and picky. Surprisingly enough, EssayPride has managed to satisfy all of my requirements, even though I asked for several alterations to the paper they've sent initially. My assignments are quite complicated and it is essential to possess a certain level of knowledge in order to write a decent paper. These guys have managed, so I give them four stars.
Emma Ch.
Birmingham, UK
Customer service is very responsive to your queries, they answer any question within an hour. Even if you have a problem with an order, you can contact them and they will fix it promptly. The quality of writing is very good, writer knows what he is talking about. I had a very positive experience using this website, I will be a returning customer.
Travis J.
Perth, Australia
I used this website more than once and every time my experience turned out to be extremely positive. I think their price-quality ratio is very good, because I couldn't find anyone writing better than these guys, who would work for this money. Thank you!
Myung O.
Seoul, South Korea
I am a Korean student studying in the US. I would like to thank essaypride staff, especially writer Jeff P., for helping me out so much. My grades are good with all your help and I keep calm about the results of my year.
Boyi Zh.
St. Louis, MO
As probably any student, I was quite hesitant about asking somebody else to do my assignments at first. However, after EssayPride has sent me my first paper and I've read it, I understood that I could actually learn a lot from them. The research they've done was impressive and I understood the topic even better than after going to class and reading my textbook. I am not using this website to "cheat", I am using it as a tutoring service, they help me to understand the material better.
