Climate Of The South Of Brazil example essay topic

The product to be produced: Clothes Brazil is the largest and most populous country in South America. It went through long-lasting struggle for the ability to govern independently and to develop its industry and agriculture. Thanks to its diverse and rich natural resources and numerical manpower, Brazil in 1970 at last became one of the leading countries on the continent. Though a lot changed from now on, and Brazil continuous to grow and develop rapidly, the large-scale inequality in the income distribution remains to be its keen weakness. As already mentioned above Brazil is situated in South America, particularly in its Eastern part, and is bordering with the Atlantic Ocean.

It occupies 8,511,965 sq km total, of which 8,456,510 sq is land, and 55,455 sq km is water. Compared to the Unite States it is slightly smaller, as US occupies the area of 9,629,091 sq km. It has boards with Argentina, Bolivia, Colombia, French Guiana, Guyana, Paraguay, Peru, Suriname, Uruguay, and Venezuela. The population of Brazil is approximately 176,029,560, as far as the government last conducted a census in August 1996. This figure was calculated from the previous one (157,079,573) with the help of the infant rate, mortality rate, and other indicators of he population growth. Due to the product peculiarities the target market is people aged 18 to 64 (regardless sex).

In Brazil they are about 60% or 10561776. Brazil climate is tropical on the most part of the country, but some southern territories experience temperate climate. If compare it to the United States, in particular New Jersey, it is obvious that the climate of the south of Brazil is much alike that of New Jersey. It mostly thanks to geographical location - proximity to the Ocean, average temperatures and precipitations. The type of the governments is federative republic.

Capital of Brazil is Brasilia. Chief of state is President Fernando Henrique CARDOSO (since 1 January 1995), he is the chief of state as well as the head of the Government. Brazil economy is primarily market-based. Having highly-developed and considerable agricultural, mining, manufacturing, and service sectors, Brazil is successfully strengthening its influence and share at the world marketplace.

The economy of the country outbalances that of the whole South America. One of the most important problems in coming to Brazilian market is the risk an investor takes while investing in the economy. Due to the huge current account deficit and the consequences of the Asian financial crisis in 1997 some adjustment in the structure of the economy and reforms were made. Having designed a new fiscal policy, the country got IMF-sponsored financial aid in the amount of $41.5 billion in 1998. Up to 2001 some other improvements were made and the economy started to experience some economic growth. It slowed down significantly due to the hints of Central Bank aimed to stop the inflation.

Nowadays the situation in Brazilian market is quite stable thanks to the trade balance restoration. CIA World Fact book states that Brazil purchasing power equivalent is $1.34 trillion (2001 est.) that is not much for the country of such size and population. In Us, the country with approximately similar population number, this number equals $10,082 trillion, which is about 10 times more. With GDP real growth rate of 1, 9% its purchasing power parity stays to be as low as $7,400. Considering the comparison with the US, an interesting thing comes to light. With the GDP real growth rate of only 0.3%, the purchasing power parity is as large as $36.300.

To find out more about the market the firm is coming to it is important to compare its structure to that of the US market. The composition of GDP in Brazil is different from that of the United States. In Brazil 9% of GDP is composed by its agriculture sector, In the United States it is only 2%. Talking about manufacturing and services they are 32% and 59% respectively in Brazil, and 18% and 80% respectively in the United States.

Considering the information stated above, it is no wonder that the population below poverty line in Brazil is about twice as large as in the United States. In the year 1998 it made 22% of the total population of the country.