Color Incongruent To The Color Word example essay topic
Due to its key in understanding attention, the study that lead to many other related investigations, originated by examining interference in reading automaticity. Stroop furthered his research by creating tasks involving color naming and reading. He first compared the time it took to read color names printed in incongruent ink colors to a base line reading of color words. For the second part of his study, Stroop compared the time it took to name the ink color when congruent with the color word (e. g., blue printed in blue ink) to the time it took to name the ink color. By comparing the response times in the interference conditions to the control conditions he found that it took people longer to respond to the color of the ink when printed in a color incongruent to the color word (Stroop, 1995). The words interfere with naming the color; yet, the color does not interfere with reading the word.
The nature of the Stroop effect results as a consequence of automaticity. People have difficulty ignoring the meaning of a word because, through practice, reading has become an automatic process. The two main explanations accounting for the Stroop effect in the past have been cognitive attentional processes involved in learning, controlled and automatic. As previously mentioned, when a process is automatic (for example reading), it is not only faster; it also does not rely on other cognitive resources. Controlled processes, for example color naming, are slow and demand more attentional resources. The theory is that an automatic process cannot successfully suppressed without causing interference of a controlled process.
The second explanation, relative speed of processing, argues that the two processes involved in color naming and word reading are accomplished in parallel, but that word reading is carried out faster, assuming that the faster process will then interfere with the slower ones such as color naming (Dunbar and McLeod, 1984 as cited in Mel, 1997) Although other compelling explanations for the Stroop effect are accessible, the generally accepted account involved automaticity. This study attempts to question the conclusion that suppression of the automatic process of reading results in interference of a controlled process such as color naming. We examined the above, hoping to further the interference effect, by not only having color words presented in incongruent colors, but to have the words themselves presented in congruent colors. When the task is to respond to the color of the letters as opposed to the written words it is assumed that interference takes place by suppressing the automatic process of reading in order to respond to the color of the letters. A further delay in response time times would most likely occur as a consequence of the participant first attempting to make sense of reading the words and then responding to the color of the word that is presented.
Independent measures include congruency and the dependent variables were response time and accuracy.