Companies Products And Services example essay topic

Every company in this day and age wants to find out about the latest and greatest news about suppliers, buyers, competitors, and new products and services relative to their business. One way to gather this information is to shop around at individual venues, which could be extremely tiresome. An alternative method would be to attend an exposition or convention that pertains to your particular business. The American Welding Society's International Welding and Fabricating exposition is a yearly exposition that is not unlike most other expos. The convention hall is loaded with suppliers all competing for our business. In this venue we can actually see these suppliers competing right in front of our eyes.

These expos are not just for us to witness the suppliers' battle it out for our business. They allow us to see all of the new products and services that are available on the market. These products and services can be seen in action and comparisons can be made to determine which product or service meets your individual needs. This kind of advertising is good for the exhibitors business. They save money by having a reachable target audience available in one place in a short period of time. This can reduce the cost of a sale by as much as 75 percent (WDF, 2000).

Companies will send delegates to these shows to learn valuable information that can help them gain the upper hand in their respective business. The exhibitors know this all too well. Surveys show that today's delegates are more qualified than ever before. Seventy percent use trade shows to make actual purchasing decisions and 90 percent gather information that leads to a buy. In addition, almost 40 percent are empowered to write a check (WDF, 2000). If being a buyer is not our game but being a supplier is we will need to do some things to be successful.

Our mission is to compete with our competitors for the business of our buyers. We will accomplish this by being aggressive with our product innovation. We need to introduce new product and / or services before our competition does. On that note, we will need to improve our existing products to meet our customers' demands. Partnerships between different companies dealing with different products are sometimes helpful when it comes to customer procurement. There are times when one company can help another sell their products.

"Let's say a potential customer would really like to use Ricoh copiers, but we (IBM) have a deal with Canon", says Theresa Me tty of IBM's Global Services division. "We would pull the salesperson away and say, 'we can save you 15% on this if you convince them to use Canon instead of Ricoh. ' That's what we introduce to the party (Purchasing, 1999) ". The work is not completed once a foothold with a buyer (client) is established. The client will more than likely need different products or services. Eventually they will need to upgrade existing systems.

As a supplier of this companies products and services we need to know what they want and we must be able to provide it to them. Not doing so will result in a customer being lost to a competitor. All successful businesses use this mentality. My current employer (Intel Corporation) uses it. Intel Corporation spends enormous amounts of money on product development to ensure its customers keep returning. In addition, Intel establishes partnerships with other companies such as Dell computers and IBM, which helps Intel to sell their products.

How many times have we seen a Dell commercial on TV that didn't say "Intel inside"?