Companies Use Advertisements example essay topic

America faces today important controversial issue, which is the debate of sex in advertising. Edward A. McCabe and John Carroll are two authors that present opposing arguments about this issue. McCabe persuades the reader into thinking that sex in advertising is no big deal, while Carroll explains why this is a major problem in America. Sex ads are defined as any type of advertising that shows pictures of partial nudity with wording that relates to the body in a sexual way, usually portraying women. Sex in advertising has been around for a long time but has the industry become too sexually explicit? The problems associated with sex in advertising are overlooked.

One ad designer said that it is supposed to be funny and that people should not take it so literally and seriously, because it is just advertisement. However, advertisement is serious because it affects everyones lives. It affects everyone since we learn about society through it. In sex ads, we learn that women are just objects and we can do whatever we want to them. It is offensive to women and causes insensitivity to them. It basically says hey, look at me, Im sexier than you.

Women in society start believing this and it results in a lower self-esteem and it could eventually lead to male domination. Advertisements capture the attention of everyone, but what we do not realize is that it also catches the attention of children who are not ready for these types of ads. This is a major problem in the American society. Most advertising professionals share the same position that it is not a serious issue. However, if the advertising business as well as the rest of society becomes aware of this problem, change can occur.

Over the last few years, protests over the depiction of women in ads have grown. If society is aware of this problem, it will act against it to reduce this problem. Another way to solve this issue is to reduce the amount of sex in advertisements since most ads have nothing to do with sex. There should be a campaign or organization to regulate such ads, similar to the Federal Communications Commission (FCC). Its purpose would be to figure out what ads are appropriate and locate other ads where it is not appropriate. The inappropriate ads would not be submitted for advertisement.

Reduction of sex ads will help stop the problem because women, children, and the rest of society would not be affected by so many of the offensive ads. Sexier women would not exploit the average body of a woman so regular women will not carry low self-esteems. Regular people will replace the sexy models so with this, children will not be affected and women will feel better about themselves. Every ad featuring a happy attractive couple or good-looking man or woman is using sex appeal.

Sex is used to appeal to both men and woman but in different ways. For a man the idea is to use an attractive woman to sell the product the subconscious message is, therefore, get product get woman. For a while, advertisers tried using the same technique to appeal to woman, the get the man campaign was often used for beauty products and fragrances. These campaigns though originally successful failed to create loyal customers.

The women who purchased the products once almost never developed the patronage motive. Advertising researchers soon found that the women had begun to resent the products when no man was gotten. The products made them feel self-conscious and inadequate when they could not attract a man. In this modern world, everybody is going after stereotype in every television, newspaper, and magazine advertisement. They concern about magazine advertisement most. Everything depends on the advertisement, how the ad is looking also a model in the ad.

The biggest thing depends on is the model. In most magazine ad, every sponsor uses the female model. So their advertise looks good and make good impression on the people. Women In magazine advertisement are shown as beautiful, passive, also nurturing. First in every advertisement, all sponsors use the female model because they look good and sexy.

A sponsor uses the female model to create big impression on the audience and make them buy their product. Models dress well in the ad looking charming and attractive. Sometimes people buy the magazine not just to look at ads but they are looking at models are in the ads. For example in LOreal advertisement they are using a beautiful female model that is very attractive gorgeous and she looks stylish. In the ad, it says that she worth her hair because she uses the LOreal hair coloring shampoo to color her hair. The biological base of sex appeal used in many TV and magazine advertisements is obvious.

Every ad featuring a happy attractive good-looking man, woman, or couple is using sex appeal. For a while, advertisers tried using the same technique to appeal to woman, the get the man campaign was widely used in magazines for women. Unfortunately, many advertisements do not correctly fulfill the message that they are sending across to people. Many companies use advertisements to demonstrate an enhanced representation of their item. This makes advertising to possess hidden objectives, which are meant to target customers on a more subconscious level.

The hidden objectives achieved by using psychological appeal in the advertisements. The advertisers attract customers by providing a solution to the more self-serving needs, those, which go beyond necessity and the best tactic to do it would be to use sex appeal.