Companies Use Advertisements example essay topic

Advertising is all around us, its everywhere we look from the televisions in our homes to signs on the busses. It is almost impossible to avoid. Since advertising is such a big part of our social and economical environment, it is important that we know what these images our doing to us. Advertising influences us in many ways, often we do not even notice its effects.

This is why advertising has become such a controversial topic today in our society. Advertising is a business, everything in an advertisement is planed right down to the last word. However, we might ignore an ad if it was not filled with flashy slogans and excitement. The ways in which ads are composed promote the consumer to buy unnecessary goods. We often will run out to buy a new product because an ad tell us the product is better then the last edition or because a well know "role model" has or uses the product. For example, because Grant Hill drinks "Sprite" if we drink it to we will be able to be like him.

However these are just ploys to get us to buy the product. Advertisers are going to all extremes to promote their products. The fight to produce the most effective ad is all around us. The product that will sell is the one that catches the consumers eye and leaves a lasting impression. Weather it be with the use of controversial topics or flashy colors, it does not matter as long as it sells. It is the advertiser job to sell.

They will go to all extent to sell their product. One very well known method is the use of sex. The idea that sex sells may be absurd, but its seems to be true. Sex is seems to be used to sell everything. We see sexuality and advertising all the time. Sexuality is used to sell everything from cleaning products to childrens clothes.

Advertising promotes materialistic values and lifestyles. Causing us to judge others by what they have and not who they are. With the use of deception, advertising causes us to become greedy and materialistic. Advertisers portray happiness with the use of materials. Often this approach causes us to pick out objects and turn them into our desires. Advertising promotes people to spend money for different products and makes consumption the most important goal in life.

The primary purpose of advertising is to sell the advertised product but advertising has many other purposes. Each advertising campaign is built for a particular purpose or to help meet specific goals. According to Shirley F. Milton, there are ten main functions of advertising. The first is communicating the brand personality. The campaign must convey the type of company that is selling the product. The second is indicating the brands place in the community.

Weather the vender is a small store or large company it is important that the consumer can see how the products or services fit into his own life. The third is to build brand name. The advertising campaign should make the brand recognizable through a logo or reputation. The fourth function is to stress the importance of shopping here. This causes the consumer to pick one brand or store over another, which offers similar services. The fifth and sixth are telling news about the merchandise and announcing sales or promotional offers.

These two functions are similar because both provide important information about the product. The seventh is to build traffic. In a store, this means to increase the number of people who visit the store location. The eighth function is reaching charge customers.

This is essential because the average change customer spends more than customers who use any other type of payment. The ninth and tenth functions are to reach customers beyond normal range and to win new customers. These functions are meant to expand the market place for the brand. The main purposes of advertising go along with its goals and objectives. Advertisers want to create a favorable disposition towards the store or brand. They also want to give the consumers information and implant attitudes about the products.

It is also an important goal of the brand to build a reputation and increase store visits. This can help to create loyal customers. Another goal that advertisers try to achieve is to create awareness about the product or the services offered. Successful advertisement should cause a buying motive. A buying motive is a need or drive that makes the customer to purchase a product. There are three types of buying motives, the motives are divided into primary, selective and patronage motives.

The fist motive is called primary because it is usually the initial motive for the consumer. The primary motive is based upon need. The consumer is motivated to buy a product because he or she needs it. Though advertising does not always cause this motive, it can do so by presenting a new product in an exciting way. The selective motive is preference for a certain type of product. In the world today there are many advertisements that do not correctly fulfill the message that they are sending across to people.

Many companies use advertisements to demonstrate an enhanced representation of their item. Usually, tobacco companies are known as deceitful when it comes to advertising their product. It is a proven fact that cigarettes are not good for your health, in fact, they are even proven to cause cancer and deaths. However, certain tobacco companies find it necessary to try to swindle consumers into thinking that they are healthy for you and make you happy.

It is unfair for the tobacco companies to possess the ability to trick consumers into thinking something that is not true. Cigarette advertisements tend to emphasize youthful vigor, sexual attraction, and independence themes to purposely appeal to teenagers and young adults struggling with these issues.