Company As Avon example essay topic

Brief Background of Avon Avon, today known as 'The Company for Women,' initially started out as the 'California Perfume Company' when the founder, Mr. David McConnell, a New Yorker, observed that people were purchasing his books because of the premium, a rose oil perfume, he offered with each purchase. In 1886, in honor of his favorite playwright, William Shakespeare, Stratford on Avon, he renamed the company as Avon. During the same year, he employed a housewife named Mrs. P.F. E Albee, from Winchester New Hampshire to perform door - to - door selling of his perfume; thus, innovating the company's direct selling method. Surprisingly, women have been selling Avon since 1886, that is, 36 years before women gained the right to vote. Vision Avon's vision is to be a company that best understands and satisfies the product, service and self - fulfillment needs of women globally. They are committed to supporting women in concerns other than beauty, such as health, fitness, self - empowerment and financial independence.

Goals The company's goal is to be a recognized local, national and worldwide leader. Their two main objectives include: 1. To support education, community and social services, and arts organizations and programs that promote economic opportunities for women and their families and 2. To support breast cancer organizations and programs with the money Avon raises by 3 - Day walks and other fundraising activities. Avon has been "empowering women for 115 years". They are proud of their unique history and legacy of supporting employee diversity and their sense of responsibility towards consumers and the environment.

"This legacy is grounded in their core values of trust, respect, belief, humility and high standards". Issues such as Leadership and strategic focus on the development of women over the past decade have provided Avon with significant progress for which they have received numerous awards and recognition. For instance, they are the largest corporate contributor for causes, such as women's health, and are repeatedly recognized by publications like 'Working Woman' and 'Working Mother'. At present, Avon is the world's leading direct seller of beauty and related products with $5.3 billion in annual revenues. In the article titled "Avon outlines plans to sell beauty products at Sear, JcPenney's", the company's President and Chief Executive officer, Andrea Jung reported record sales for the third quarter of 2000, with sales up 7% to $1.34 billion. In addition, the company also markets an extensive line of fashion jewelry, apparel, gifts and collectibles.

Avon markets to women in 131 countries on 6 continents through 3 million independent sales representatives with approximately one billion customer transactions a year. The Avon product lines include recognizable brands, such as Anew, Skin - So - Soft, Avon Color, Far Away, Rare Gold, Perceive, Women of Earth and Avon Skin Care.