Concept Of Quality As A Management Activity example essay topic

Total Quality Management (TQM) is an approach to the art of management that originated in Japanese industry in the 1950's and has become steadily more popular in the West since the early 1980's. TQM incorporates the concepts of product quality, process control, quality assurance, and quality improvement. Consequently, it is the control of all transformation processes of an organization to better satisfy customer's needs in the most economical way. The TQM philosophy of management is customer-oriented and therefore, the quality is not determined or defined by the producing company but is determined by the customer. Thus, the quality of a product or a service is the customer's perception of the degree to which the product or service meets his / her expectations. TQM is an approach to improving competitiveness, effectiveness, efficiency and flexibility of the organization in satisfying the customer's demands.

It is a process that recognizes the need to determine the customer's requirements and uses that knowledge to drive the entire organization to ensure those needs are fully met. It is essentially a way of planning, organizing and understanding each and every activity that takes place in the organization, and depends on every individual at his or her own level in the organization. Traditionally, quality was seen as the responsibility of the Quality Control Department, whose role was to identify and weed out mistakes after they had occurred. However, controlling mistakes after they had been made meant that many of the quality defects were already embedded in the product and were essentially hidden and difficult to locate.

Organisations, therefore, did the best they could to uncover mistakes, but were resigned to the fact that certain problems would remain undetected. TQM, however, emphasized preventing mistakes rather than finding or correcting them. ie Prevention better than cure REF. In order to achieve this, responsibility for quality shifted from the Quality Control to all members of the organization. This led many organizations to alter their operations fundamentally. Maybe page 1 tqm book, In this essay...

A relatively small group of American and Japanese quality experts have developed a number of concepts and methodologies which have had a profound impact on how companies approach and manage quality. These experts are frequently referred to as quality 'gurus'. In addition to developing their own quality philosophy, many of the gurus are charismatic individuals who generate excitement and enthusiasm for quality. Dr. W. Deming is perhaps the most widely known of all quality gurus. Following World War II, the US government played a significant role in rebuilding Japenese industry. It was in this role that Dr. Deming first became involved in Japanese industry.

In the early days Deming focused on statistical quality control methods but in later years he developed the concept of quality as a management activity. Deming's major philosophy is that quality improvement is achieved through the statistical control of all processes (not just those involved with the product) and the reduction in variability of these processes. He emphasizes that this can only happen if management allows it to happen by encouraging employee participation, and if employees are able to contribute through understanding processes and how they can be improved. He produced his 14 Points for Management [Deming, 1989], in order to help people understand and implement the necessary transformation. Deming said that adoption of and action on the 14 points are a signal that management intend to stay in business. They apply to both small and large organisations, and to service industries as well as to manufacturing.

1. ' Create constancy of purpose towards improvement'. Replace short-term reaction with long-term planning. 2. ' Adopt the new philosophy'. The implication is that management should actually adopt his philosophy, rather than merely expect the workforce to do so.

3. ' Cease dependence on inspection'. If variation is reduced, there is no need to inspect manufactured items for defects, because there won't be any. 4.

' Move towards a single supplier for any one item. ' Multiple suppliers mean variation between feedstock's. 5. ' Improve constantly and forever'. Constantly strive to reduce variation. 6.

' Institute training on the job'. If people are inadequately trained, they will not all work the same way, and this will introduce variation. 7. ' Institute leadership'. Deming makes a distinction between leadership and mere supervision. The latter is quota- and target-based.

8. ' Drive out fear'. Deming sees management by fear as counter- productive in the long term, because it prevents workers from acting in the organisation's best interests. 9.

' Break down barriers between departments'. Another idea central to TQM is the concept of the 'internal customer', that each department serves not the management, but the other departments that use its outputs. 10. ' Eliminate slogans'.

Another central TQM idea is that it's not people who make most mistakes - it's the process they are working within. Harassing the workforce without improving the processes they use is counter-productive. 11. ' Eliminate management by objectives'.

Deming saw production targets as encouraging the delivery of poor-quality goods. 12. ' Remove barriers to pride of workmanship'. Many of the other problems outlined reduce worker satisfaction.

13. ' Institute education and self-improvement'. 14. ' The transformation is everyone's job'. These fourteen steps summarise the management goals.

Deming has been highly critical of Western managers, viewing the way they work as totally counter-productive to quality improvement through employee involvement. He terms the key weaknesses in Western management style as 'Deadly Diseases'. These included a lack of constancy of purpose, evaluation of performance, mobility of.