Conditioner O Use A Wooden Brush example essay topic
436 words
Marketing and Distribution of Pantene in England SS Marketing Pantene in an established market SS Distribution Methods Making Trends Work o Connecting with the consumer-Tapping into deep-seated tend can create brands that play a significant role in consumer's lives o Accommodating cross-national differences-a trend will play out when a company does not accommodate the needs of everyone o Researching competitors, economy, shopping habits-obtain a professional consumer analysis of the industry o Advertising-subways, TV, billboards, word of mouth, newspapers, magazines, mail o A partnership with the present company to showcase our product - permission given to join proctor and gamble to do a school project o Relevant consumer lifestyle- meet the demands of a growing market for consumers needs Global o Time squeeze-people would like to use a product that is easy to use / everyone is looking for shortcuts o Shower and go-products that leave your hair easier to manage o Everyday ease-products that can be obtained o A product used by the entire family-possibly introducing a pantene-teen line and a pantene bubbles for kids (for baby soft skin) Communications o People buy products from a company they trust-if a product is discussed and purchased repeatedly, more people will buy and more people will talk about it o The unique selling proposal should be built into the business plan-if your marketing plan intrigues or excites the consumer to buy, they will buy Branding: The Marketing Force o Customer Service-offer a product that is 100% guaranteed / consumers love this o Sales promotions-offer free samples to everyone at malls, drugstores, grocery stores, , salons, gas stations, and at trade shows, and all the schools to obtain the teen market o Direct mail- sometimes expensive but it does exp load a response o Word of mouth Regulations and Standards SS Regulation Impact Unit SS Public sector SS TSI SS Cosmetics Sponsorships for Products o National Federation of Enterprise Agencies o Department of Trade and Industry o Proctor and Gamble o Export / Import Holdings DISTRIBUTION o Freight Pack o Delivery networks o Rod Hart Couriers o BBS I (Beauty and Barber professional Salon Industry) Other Helps or Requirements o SBS Regional Supply Network o Proctor and Gamble o Patents o Design Registration and Law Profit Margin Pro Forma Pro Fundamental Analysis Tools for better decisions Helpful Hair Care Tips Or Sales Puffery o Before washing your hair, brush you hair with your head upside down to remove dust and impurities o At the beach, add conditioner to prevent dryness o Before swimming, make sure hair is dry, then add conditioner o Use a wooden brush for best results.
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