Consumers Purchase Decision example essay topic

Consumer buyer behavior and the resulting purchase decision are strongly influenced by cultural, social, personal and psychological characteristics. An understanding of the influence of these factors is essential for marketers in order to develop suitable marketing mixes to appeal to the target customer. Cultural factors include a consumers culture, subculture and social class. These factors are often inherent in our values and decision processes. Social factors include groups (reference groups, aspiration groups and member groups), family, roles and status. This explains the outside influences of others on our purchase decisions either directly or indirectly.

Personal factors include such variables as age and lifecycle stage, occupation, economic circumstances, lifestyle (activities, interests, opinions and demographics), personality and self-concept. These may explain why our preferences often change as our situation changes. Psychological factors affecting customer purchase decision include motivation perception, learning, beliefs and attitudes. Other people often influence a consumers purchase decision.

The marketer needs to know which people are involved in the buying decision and what role each person plays, so that marketing strategies can also be aimed at these people. Consumer decision making varies with the level of involvement in the purchase decision. Routine response behavior occurs when buyers purchase low cost, frequently purchase items with which they are familiar. Limited problem solving occurs when buyers are confronted with an unfamiliar brand in a familiar product category. Extensive problem solving occurs when buyers purchase more expensive, less frequently purchased products in an unfamiliar product category. The Consumer Expenditure Survey collects information from the Nations households and families on their buying habits (expenditures), income, and characteristics.

The strength of the survey is that it allows data users to relate the expenditures and income of consumers to the characteristics of those consumers. The survey consists of two components, a quarterly Interview Survey and a weekly Diary Survey, each with its own questionnaire and sample. Data from the Consumer Expenditure Survey are used in a number of different ways by a variety of users. Market researchers find the data useful in analyzing the demand for groups of goods and services. The data allow them to track spending trends of different types of consumer. Great importance for market researches has also the factor of place.

Consumers spend their money on certain products, which can be purchased at different or certain locations. In this paper, I will try to analyze shopping patterns of individuals. Therefore, I think it would be useful to look at the concept of shopping and find out what makes shopping at malls so popular. If to look around, it is possible to find that shopping malls are everywhere.

Along with shopping malls are the numerous people in them. The main reason shopping malls are so popular is that they are very convenient. Most of them include clothing stores, a food court, movie theaters, arcade rooms, and much more. Not every shopping mall is the same, but they all have the same things.

Which are shopping and a place to hang out and cruise with your friends, maybe even meet new people. In addition, shopping malls are for people of all ages, not just teenagers, and for all kinds of different people. When a person goes to a mall in the United States, he or she will find the majority of the people in there are teenagers. The boys usually just want to eat and play video games, while the girls just want to shop and gossip. Many usually do not shop at all; they just want a place to hang out. Moreover, for most teenagers getting to their favorite shopping mall is not that hard.

They have their own car, or a friend with a car.