Creative Brief Radio For Bally Total Fitness example essay topic

Creative Brief- Radio For Bally Total Fitness our intended advertising strategy is to appeal to young men and women aged 18-25. We would like to reach them through various channels by appealing to their emotions. We feel that by evoking such emotion will encourage each potential customer to take action. With our radio commercial, we want to reach out to those who believe that working out is like a chore. Also we want to let them know about the support system that Bally has to offer. Most people are not aware of the caring and professionally trained individuals who are there and willing to help out in our gyms.

Who- Our target is men and women aged 18-25, living in the Palm Beach area. This particular ad is aimed towards those individuals who are too lazy and see working out as an inconvenience. We would like to change their perspectives and show them a network of concern. Why- We want to make them aware of their miscomprehended rational and emotional needs.

We want to finalize the weighing decision of getting up and going to the gym. This ads main purpose is to motivate. What- The elite feature of a personal on hand and ready to cater to your every need is exclusive. The trainers are there and always willing to learn your personal case and help you to melt away fat, tone muscle and gain flexibility. Also, when most people work out by themselves, they are more susceptible to injury and fatigue. Where- This radio advertisement will be played on various stations to best reach our audience.

The hip and cool stations that people of that age group listen to will be our target. For example X 102.3 and 95.5 will be two of the stations we play this message on. Also, Because bally is a nationally known company, we would like this message to be played on radio stations across the map. When- This message will be played weekdays from 9 a.m. -11 a.m.

Also from 4 p.m. -6 p.m. We plan on having it air as soon as February 15th and played through until the first of May. 30 second Radio Advertisement. First ten second- a men breathing very heavily with foot steps in the background.

He is running and running out of breath quickly. Then it followed by the man giving a long sigh. He is most defiantly out of shape. Narrator- "This is how YOU work out".

Second ten seconds- That same man breathing deep in his nose and out his mouth. There is now another voice shouting positive things. "Come on, keep up the good work! Just 3 more reps, you can do it!" Narrator- "This is how you work out with us."Stop by your Bally Total fitness today and sign up for any of our memberships which all include one free session with your very own personal trainer". Creative Brief- Magazine 1 For Bally Total Fitness our intended advertising strategy is to appeal to young men and women aged 18-25. With our first magazine ad we want to show a picture of people on the beach.

This will hit many people because it's not unusual to feel self conscious in our bathing suites. It will state "Don't Feel Embarrassed this Summer!" We feel that this will remind people that warm weather is on its way and there's not time to waste when you think of getting in shape. This particular ad is aimed towards those individuals who are afraid to go to the beach and be seen in a bikini. We want to let people know they don't have to feel like all eyes are on them this summer. This ads main purpose is to motivate those who don't want to feel singled out.

The beach is a place to have fun, not to feel scrutinized. What- There are many ways that Bally can help you get into shape and look tone within a short period of time. This can be done through exercise equipment, aerobics classes or a weight loss journal that allows you to keep track of the things you eat everyday. Where- This magazine ad will be on display in the most frequently read magazines that our targeted audience reads.

For example we would place this ad in Cosmopolitan, Maxim, GQ, and Vanity Fair. We would like our ad in the front section of the magazine just after the table of contents. When- This ad will be placed in magazines issued from March through June. We plan on having it seen throughout this time to motivate people to sign up before the summer months.

Headline- "Don't be Embarrassed this Summer!" Pictured is a photo of the beach with many people on a beautiful and sunny day. Copy- Summer is on its way and you owe it to yourself to get quick and effective results! Call Bally Total Fitness today. Creative Brief- Magazine 2 For Bally Total Fitness our intended advertising strategy is to appeal to young men and women aged 18-25.

With our second magazine ad we want to show a picture of a little girl. This will hit many people with children that can relate once they read our headline. It will state "Don't let her be your excuse not to go to the gym!" We feel that this will let people know about our on-site child care facility. Who- Our target is men and women aged 18-25, living in the Palm Beach area with children. This particular ad is aimed towards those individuals who are constantly making excuses not to the go the gym. Many young mothers blame extra weight on their child birth.

Its not fair to yourself to let another person be you reasoning for not taking care of yourself. This ads main purpose is to motivate those who are constantly making excuses about going to the gym. This is done by board certified, on-site babysitters who are always available to watch your children while you work out. It is a safe and fun environment for children where parents can remain worry free. For example we would place this ad in Planned Parenthood and Parents. We would like our ad on Cover 3.

When- This ad will be placed in magazines issued from May through August. We plan on having it seen throughout this time to motivate people to bring in their kids during the months where it is most important to stay in shape. Summer. Pictured is a photo of a little girl with big eyes peering up.

Headline- This will read "Don't let her be your excuse not to go to the gym!" Copy- Bally Total Fitness has on-site babysitting with board certified attendants. All under the same roof you can make sure your child is safe and entertained while you tone and shape. Creative Brief- Television For Bally Total Fitness our intended advertising strategy is to appeal to young men and women aged 18-25. With our television ad we want to show the effects of weight training on your own. Many people don't realize that excising alone can be dangerous and in most times ineffective. We will display the benefits of working out with Bally's certified trainers.

We will take this commercial and turn it into a before and after scenario. This particular ad is aimed towards those individuals who may work out but do it the wrong way therefore not seeing any results. Many people are to stubborn to ask for help and do not realize the extreme advantages of working out with help. We want to promote that finding help is not far out of reach. This ads main purpose is to speak to those individuals who are to bull headed to ask for help. This is done by board certified, trainers that are always at the gym and willing to set up appointments on an everyday basis.

There are not only knowledgeable in the field but very motivating and positive. Where- This television ad will be aired on the most frequently watched stations, which our targeted audience is most likely to watch. Also, because bally is a nationwide known company, we would like this commercial to run not only here in Palm Beach, but across the nation. For example we would place this ad on channels such as MTV or VH 1.

This will be effective in reaching many people in a short amount of time. When- This ad will be aired as soon as possible. We want people to know that Promotional Precision is concerned about the way consumers view Bally and want people to see it as a fun and concerning place where you can feel comfortable. We would like this ad to run from February-July.