Customer's Experience With Dell example essay topic

Most efficient path to the customer Our organizational structure promotes a direct relationship with customers. There are no middlemen or resellers - we provide maximum value to the customer by delivering the right products with the right features and functions just when they " re needed. Through continuous direct feedback, we develop an intimate understanding of what each customer expects to accomplish. We focus on customer needs in order to package and integrate products and services into a total solution. This direct relationship provides us with quick and accurate customer feedback that we can channel into our engineering organizations, enabling us to prepare to provide the best solution for each customer tomorrow as well as today.

IOW: Dell's unique model is a streamlined approach working directly with customers in product and service fulfillment, cutting out the middlemen and passing the benefits on to the customer. Single point of accountability Unique, complex customer needs are met with the simplest solutions directed through a single point of accountability. Dedicated account teams understand customer needs and marshal the right resources to achieve customer goals through a singular Dell solution and single point of accountability. An Account Team committed to an intimate understanding of each customer's industry, business, challenges and opportunities, packages the best solution for that customer.

This includes hardware and software solutions as well as consulting, training, warranty, deployment, technical support and financial services. A single point of accountability guarantees that a customer's experience with Dell will be a positive one, regardless of the complexity of their needs. IOW: Having a single account representative means the customer gets all of Dell's resources without having to talk to each department at Dell. Build to order Every Dell computer system is built to customer specifications.

From configuration to delivery, customers get the solutions they want when they want; customized and suited to their purposes. Dell engineers design and build systems, integrating software and peripherals in the factory for ease of deployment. All systems are tested before shipping to ensure high quality products with low failure rates. IT staff productivity is enhanced through ease of deployment with flexible service and support. IOW: We allow the customer to custom-order their systems and solutions instead of requiring them to choose from re-seller inventory items, thereby enhancing the customer experience and keeping costs low. Low cost leader Our highly efficient manufacturing operation delivers products and services customers need at the prices they want.

Build to order keeps inventory low, cost savings high and allows delivery of the latest technology for a superior overall value. Managing our supply chain efficiently makes us the only Tier 1 supplier with operating expenses less than 10 percent of our revenue. Our passion for business process improvement empowers all employees to improve the customer experience and reduce costs across the company. IOW: Dell's operational efficiencies pass on the savings to the customer and allow Dell to be the low cost leader in technology solutions Standards-based technology Over time, technology moves from a purely proprietary or private use, to open standard, meaning it is made available for all to read and implement. While others seek to resist standardization, Dell embraces it and is a driving force in standardizing technology in order to increase volume, lower costs and enhance the customer experience. We listen to our customers and collaborate with our R&D partners to address their collective needs.

By focusing a broad base of technology investment on key customer needs, we accelerate the process of customers reaping value from new technologies. Standards-based technology allows for rapid development of relevant products and services. IOW: With Dell, customers can mix and match solutions without fear of compatibility problems. Best value With highly efficient supply chain management, build to order, and most efficient path to the customer, the Dell Direct model guarantees the best prices and decreases the total cost of ownership.

Our low cost leadership, combined with lower costs of upkeep and support, gives customers maximum return on technology investment. IOW: I buy Dell because I want the best solution for the money and I know they " ll have exactly what I need. Highest quality and most relevant technology Our customer-focus ensures we " re first to market with flexible, standards-based technology. By being both responsive and progressive, we " re always well ahead of the market and ready to deliver the most relevant and highest quality technology IOW: Sticking with Dell means we get the most advanced technology to meet our needs.

Customized systems Every customer and every need is unique. When we build a product or solution to order, the needs of the customer are met exactly and in real time. With the Dell Direct Model, we supply customers efficiently and on time with easy to purchase, customized hardware, software and service solutions that meet their needs. IOW: When Dell customizes a solution for me, I know I'm getting exactly what I want, not just what someone needs to sell. Superior, tailored service and support Just as we customize our technology to meet the individual needs, Dell service and support are available on demand and are tailored to the customer. Through the Dell Direct Model, customers get total accountability with faster, easier issue resolution.

Owning the customer experience beyond the purchase will increase customer loyalty. IOW: Good service and support are essential for our business. Only Dell provides us exactly what we need when we need it. Products and services that are easy to buy and use We provide product, sales and support when and where customers want, with standards-based technology and services that are easy to manage and deploy.

The experience of buying and using technology is made easier with low cost solutions, more choices and greater dependability IOW: Why do I buy Dell? That's easy - they make it easier to buy and easier to use. Now that's a solution! Connecting the dots between the tenets of the Dell Direct Model, we see how the customer benefits through a revolutionary customer experience: We make it easier to purchase products and services from Dell than from any other partner.

We provide many resources through a single point of accountability. We accelerate the delivery of the latest, most relevant standards-based technology through collaborative R&D with other industry leaders. We listen to the customer and incorporate direct customer feedback to improve products, services and the customer experience. We consistently deliver superior value.