Customers Of Stargate Resto Bar example essay topic

The founders of Stargate are Robert Frances Andes, May chelle Ang, Wilfredo Labrada, Win Kristof fer Quong, Frances May Paras and Paula Bianca Uy. The business will be located along F. Torres Street, Davao City. The building is old but there's no need for renovation. It will be leased for P 30,000 a month. The building is right for the business because it was also actually a former videoke bar, so we wouldn't find it difficult to design a new set up, though there will still be slight renovation and beautification.

Its location is also right for the business for Torres Street is well known for its popular restaurants and videoke establishments. The venture was corporated January of 2003. The group decided to form a corporation for Stargate. For it will be in our own advantage since a corporation will limit our liabilities among of that corporation. Any of our personal property will not be affected in case of bankruptcy. Board of directors will be among the principals and we will vote for the chairman within ourselves.

The decisions made by all of the board of directors will be final. This proposed venture is an entertainment service whereby customers find leisure through singing their favorite songs while having a tasty meal. This service not only provides fun, but it also takes away people's disheartened moments. It boosts someone's confidence and eradicates one's stage fright. Moreover, it enables a group, may it be a family, associates or plain friends, to create a meaningful bond and camaraderie. The target market of Stargate are teenagers from 18 years old to senior age that are willing to have fun and enjoy videoke.

Stargate offers good food, crowd, ambiance and music. These are what consumers ask for in a bar nowadays. Stargate will be having STAR OF NIGHT -- -a singing contest held on Saturday nights. The "star" of the night will compete with the reigning winner of the previous contest. This contest will entice customers to see and visit Stargate during Saturday nights. This contest is something new and unique in the market.

Filipinos love to sing and enjoys competition so this will certainly be a hit in the market. Videoke nights won't be just plain singing and dining, contestants will enhance their star complex and gain confidence through this contest. Hence, Stargate might be their gate to stardom. Davawenos are known to be spendthrift, in terms of fun and leisure, they prefer affordable entertainment. Therefore, we decided to base our pricing competitively to our competitors. As we had assessed the prices of different establishment, we had come up to have a fee of P 100 per head, and it will be consumable The positions in the organizational or management team will be composed of the principal shareholders in order to avoid excessive burden on the overhead and to train themselves as they venture and enter into the world of business.

It is resolved that since the principals are amateurs in the industry, they will ask consultations from specialists and from those who they think are proficient in assisting them in the business. These people may be their close acquaintances or relatives that are already skilled and capable in handling managerial and financial matters. There are six principal shareholders in the business, all decide to contribute money equally that amounts to P 1,800,000.00. MARKET RESEARCH AND ANALYSIS Customers The customers of Stargate resto bar would be male and female ages 18 years of age to senior age who are willing to eat good food and have fun. The teenagers, yuppies and young at hearts will be the target market of the business. Stargate will be offering a combination of good food, music, crowd and ambiance.

These are what the Davao crowd are looking for when in a bar. Videoke fanatics are also the customers of Stargate resto bar. Market Size and Trends The market of Stargate will be on the region of Davao City since it will be introduce in regional level. Generally, the notion of people when it comes to videoke bars is that they have GROs inside which limits the penetration of other markets. This trend is still present in the market but innovations on videoke bars are the trends now. Videoke masters and comedians are one of the trends which are very apparent nowadays.

These kinds of trends open this kind of business to penetrate untapped markets like females and teenagers. Competition The existing competitors of Stargate Resto bar are Studio Onnie, Korokkan and Shaolin Ktv bar. The potential competitor will be the Visa ktv bar. The three establishments, Studio Onnie, Korokkan and Visa ktv are situated in Victoria compound. The direct competitor that we have is the Shaolin ktv bar because it is located along F. Torres street.

Competitor's Analysis STUDIO ONNIE - the theme of the establishment is comparable to a recording studio. It has a stage where the customer performs. The walls are displayed with different albums of the recording artist. Lights are well mix that makes cozy ambience. They have emcees to entertain the performer, which are their customers. Per head is P 100 consumable, they also imposed 5% service charge.

The establishment is not well renovated; there is no fire exit, the comfort room is unclean. KOROKKAN - when we arrived in this establishment, it was raining, the security guard provide us with umbrellas, we were very glad for the accommodation that we experienced. All the staff are very nice and accommodating, they have well-trained human resources. We were amazed with the state-of-the-art amenities and fixtures; all features are well conceptualized. VIP rooms are also available for those who opt for privacy.

Per head is P 100 consumable. VISA - it is under construction. The concept of their establishment is videoke and resto bar with live Piano playing. SHAOLIN - its concept did not amaze us that much for its design is plainly set up with a big TV set in front, a stage on one side, and a dance floor on the center surrounded with sofas. The staff wasn't that very friendly when we came. The customers have their choices whether to sing on stage or simply stay and sit on the couches as they sing, they also have the option to get a VIP room for special or ordinary occasions.

In fairness, the place is clean and very well ventilated. Same charge of P 100 consumable is imposed as with Korokkan and Studio Onnie. Estimated Market Share and Sales Stargate is expected to have a fair market share because of its unique marketing efforts like the singing contests, inviting comedians and videoke masters and good food and drinks. People will no longer change place for their gimmicks because they can already eat their dinner there and enjoy the night with music and videoke that Stargate offers. Estimated sales will be P 375,000 to P 600,000 per quarter. On the first year, projected sales which is base from our Pro-farma Income Statement is P 1,725,000.

On the second year, projected sales which is also base on our Pro-farma Income statement is P 2,025,000. On-going Market Evaluation Videoke bars are imminent in Davao City but some of these are still the ones that has GROs. The market in Davao city will eventually be like the market in Metro Manila where there will be a lot of more quality and contemporary entertainment. In our country, entertainment industry must be maintained and supported because considering our country's status quo, who would not want to have fun, relax and sing for a good night out.

THE INDUSTRY Stargate resto bar belongs to the entertainment industry. The current status of the industry is that it continues to boom because Filipinos are fond of leisure and fun despite the dilemmas they are undertaking. The Filipinos celebrate happiness and special events, many prefer to celebrate and have fun in videoke and bars. Videoke business is mushrooming throughout the country especially in Manila.

A videoke business will be successful despite the number of competitors if the business will have something unique in their establishment to attract people. Videoke bars with singing contests are still not eminent especially here in Davao city. Videoke masters on the other hand are what people look forward to in Manila because these comedians will make videoke bars more exciting. In Davao city, there are only few who have remarkable videoke masters. The innovation on videoke bars will definitely help the industry to flourish.

The sources of information about the industry are from of the videoke masters that we have interviewed, from the newspapers and magazines we have read. THE COMPANY The venture was corporated January of 2003. Stargate resto bar will be a music lounge that offers good food, videoke and excellent ambiance for individuals who wants to sing, dine and simply have fun. As we have conducted the survey, our target consumers will be male or female, residing in Davao City, 18 years old and above who are able and willing to have fun and are capable of spending some of their finances. THE PRODUCTS AND SERVICES This proposed venture is an entertainment service whereby customers find leisure through singing their favorite songs while having a tasty meal. There will be food and beverages available for Stargate's customers.

Stargate will also offer videoke and stand-up comedians or videoke masters to ensure the customers that they will not only have good food but they will also have R and R at the same time. Stargate will have Star of the Night singing contest that is very new and unique in the market. This will help Stargate promote the bar since they are new people will expect something new. The singing contest is also a strategy to convince consumers to try and visit Stargate. There will be videoke masters from Manila to perform in Stargate once in a while especially during special occasions like Valentine's Day and during Halloween. We will have promotions through radio and newspapers for our marketing efforts.

Intensifying advertising and promotions will not only make the public have knowledge about Stargate but also persuade them to go to see the new resto bar. The fondness of Davawenos to nightlife and videoke will be our biggest opportunities. Nowadays, people are now more liberated and actually enjoy videoke masters and stand up comedians and they already know what to expect when they enter a particular bar. Stargate will be the first and only one to have singing contests in Davao city. We will make sure that everybody who visits our place will have fun dining and singing so that the possibility to make them come back is great. MARKETING PLANS Overall Marketing Strategy The target market of Stargate are teenagers from 18 years old to senior age that are willing to have fun and enjoy videoke.

Stargate will hire standup comedians and videoke masters from Manila like Rey Kiley for special nights of Stargate. This kind of shows is very attractive to the market but hiring from these professionals from Manila is limited. These kinds of shows are produced only in special occasions here in the city because of the availability of these professionals. Davawenos are open and have shed their conservativeness to stand-up comedians and videoke masters. They actually go just to have fun in this kind of comedy shows maybe because our country is experiencing a lot of problems so people will just want to have fun and enjoy life just for a right.

The Stargate will initially be introduced on a regional level here in Davao City. We chose it along Torres Street, Davao City because we believe it will be most viable there. We would apply market development eventually. Stargate will move and penetrate a new geographic area to develop the growth of our business.

In both high and low seasons, we will develop more promotions and strategies to continue the sales growth of Stargate. On Valentines Day season, women will have free drinks if they visit Stargate with a couple. We will be offering different kind of promotions and strategies to different kind of seasons. Pricing Davawenos are known to be spendthrift, in terms of fun and leisure, they prefer affordable entertainment. As we had assessed the prices of different establishment, we had come up to have a fee of P 100 per head, and it will be consumable.

Stargate offers the best music lounge in town, best foods and drinks will also be served at a very reasonable price. Advertising and Promotions Promotions and Advertising will spread among the region of Davao. We will promote and advertise Stargate through the radio, newspaper and televisions. We could also promote through posters, streamers and leaflets spread around the city.

Good advertising will not just inform the potential customers but also it will help our business to penetrate the market. From 6 to 8 p. m., we will have "happy hour" as part of our sales promotional items, wherein every two drinks purchase the next drink will be free of charge. All beverages can avail of this promo. We will have stand-up comedian to perform on stage. Business hours from 6 p.m. to 2 p.m.

Mondays to Saturdays. Part of the promotion is having well-trained human resources. All employees will undergo series of seminars to enhance their public relation activities. In this way, we will ensure quality service to the customers. Advertising & promote will keep the business going. It is because advertising will arouse customers' interest enough to come to us and having customers will make our business strong.

DESIGN & DEVELOPMENT PLANS Development Status & Tasks The current status of entertainment business particularly videoke and resto bars is competitive yet very much in demand. In spite of the competition, we insist to choose this kind of business because we believe on the service it offer to the people. The company will maintain reasonable prices and standards to attract and keep customers. People are not likely to buy from a company if they are dissatisfied with its product. The ambiance, customer service, specialty and logistics are the competence or expertise our company has. Comfortable ambiance and good customer service are needed to keep customers.

In terms of logistics, the company will see to it that there will be enough stocks to enter the customers. Specialty will be the main attraction. Difficulties & Risks Lack of capital, government restrictions, lack on investors and lack of business study are usually the major anticipated development problems. The company must have enough capital to sustain the business.

Abide with the rules and regulations improved by the government such as business permits. The principal should have the technical know-how regarding the operation. In case these anticipated development problems couldn't be counter acted upon by the company owners, the opening or the launching will never be a success... MANUFACTURING AND OPERATION PLANS Geographical location Stargate will be conveniently located at F. Torres Street Davao City. It is an easy access location wherein it is in the downtown area. F. Torres is known for its "food street" so it is in our advantage to have Restaurant and Videoke Bar all in one. Facilities and improvements The building to be leased is well furnished.

There will be no need of major renovations. Beautification indeed will make the establishment cozy and elegant. The facilities to be needed are all stated in appendix 3, wherein all its prices are listed. In improvements, appendix 4 is enclosed and its cost. Strategy and Plans Stargate will be known to be the "gate to stardom". The name itself will represent its concept.

There will be singing contest held every Saturday night so the customer will entice to look and visit Stargate every Saturday. We will also hire a stand-up comedian to make the night funny as well. Offering different kinds of promotions and strategy will be available to different seasons and occassions. We have in vision that the Stargate will be the number one music lounge in the city. We will serve the best food and drink to our customers for there satisfaction. We believe that by doing so, there will be a possibility that all our plan results will be consistent of those actual results.

Project: Proposed Resto bar Floor Area: 15 m x 20 m = 300 sq. m. ESTIMATES OF LABOR & MATERIALS SCOPE OF WORKS I. Carpentry Works: a.) Interior Design P 195,000.00 b.) Cabinets 10,000.00 c.) Flat forms 20,000.00 Total Cost of Item I P 225,000.00 II. Painting Works: a.) Interior and Exterior walls P 85,000.00 b.) Ceilings 15,000.00 c.) Interior mouldings 12,500.00 Total Cost of Item II P 112,500.00 . Electrical Works: a.) Electrical Lighting Effects P 75,000.00 b.) Pin Lights 12,500.00 c.) Inside & Outside Lighting Accessories 25,000.00 Total Cost of Item P 450,000.00 Prepared by: ENGR. EACH BUEN J. PONDO C (Sgd.) Civil Engineer Reg. Purchased 148,000 148,000 Direct Labor 507,000 507,000 Gen. & Ad.

Exp. Exp. Salaries are shown in appendix. o Depreciation for the equipment used. P 1,000,000 / 5 yrs = 200,000 per year / 4 = P 50,000 o Manufacturing Overhead for rental, payments of lights, telephone & water bills. o Since the Stargate will have P 550,000 gross receipts a year, it is under the 10% Value Added Tax Provision.