Different Philosophy Between Sony And Jvc example essay topic
375 words
To begin explaining the reasons why JVC succeeded in the development of a video cassette recorder, there are some important, different philosophy between Sony and JVC. Sony's manager states that Sony's policy is to dominate the technology and the market from the beginning so that they are able to advance any products that other companies also develop. On the other hand, JVC's president insists to be polite and temperate so that JVC workers can comprehend thoughts of their business co-workers. Also he expresses that dominating the market is not their goal because the market is for everybody and one company does not have to take over every profits. Considering these diverse philosophy, we all understand that JVC and Sony's steps to make a successful video cassette recorder are totally different. And the reasons that JVC won this competition are because of this philosophy that JVC carries.
First reason is that JVC considers consumer's needs and respect other companies. While Sony was winning the 3/4-inch video cassette tape that has only one hour of playing time, JVC was at consumer's side. Consumers wanted to enjoy the enough length of a video cassette that has at least two hours of playing time in order that they can watch movies. JVC attempted to go back and start all over again in order to meet consumer's expectations. And as JVC's policy, gently and graciously JVC made coalitions among companies that were necessary to make the concept of the VHS. Furthermore, a second reason is that JVC was patient to develop VHS and treated other company gently when they introduced it.
In the mid-1974 Sony succeeded a sample for the Betamax VCR, and JVC and other company anticipated the failure of it. Sony was too hasten to monopolize the market and did not discuss the new technology with other companies. Also mechanically, the VCR only had one hour of playing time. However, 18 months later, JVC succeeded to make a desirable VHS due to the fact that they made presentations for other manufactures first, not for press or public. JVC had their basic policy that is being endurance, persistence and respect until the end.
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