Effect On The Reader example essay topic
284 words
Text: Charity Appeal This advertisement tries to persuade people to struggle with one of the most dreadful diseases - leukemia. In order to make the message effective and unforgettable the ad. uses several techniques which will be analyzed in this work. The first thing that catches the eye is the omission of the word leukemia in almost all the sentences. It is done to emphasize the message and also the ad. is directed at a particular audience - the readers of the newspaper Guardian which is a broadsheet paper and mostly read by businessmen and higher levels of the society. The advertisement starts with a rhetorical question; the writer attempts to establish contact with the reader, to create a feeling that the author is speaking directly to you. The advertisement starts with a dramatic vocabulary in order to get an effect on the reader (terrible).
But then positive lexis is replaced by it (successful) Take for example the derivatives of the word 'hope', which is used twice in the ad. In the beginning it is used with the suffix - less, in the end - with -fully. The style of the message is formal, otherwise it wouldn't be placed in "The Guardian". The whole text is divided into small paragraphs to ensure the clarity and concise nature of the information. Past, present and future tenses are presented in the text.
The writer is talking about the progress which has been done in the area of treatment of leukemia, about how matters stand regarding leukemia at the moment and what will be done with the help of donors. All the verbs are active.
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