Effective Advertisement example essay topic

For Class Meeting Four Advertising Effects Paper University of Phoenix, Colorado Division For: SOC 105 Introduction to Popular American Culture To: Kathy Stroh, Faculty Date Due: 04/07/05 Date Submitted: 04/07/05 Advertising Effects Our learning team got together and went through the advertisements in the Sunday paper. We ended up choosing three incredibly different products and advertisements to write on. The first one is advertising Relpax, which is a migraine medicine. The second one is Colgate whitening gel. The third one is Johnson's Bedtime cream wash and bedtime cream.

After closely reviewing our ads, it is evident all three company's hoped-for effects are to create a need of some sort. Just by taking a quick glance at the Relpax advertisement it is clear everyone is happy on vacation except for the person with a boulder on their body. Many people that have had or do experience migraines know that exact feeling. Possibly this person has tried every migraine medicine on the market, and this particular one is new and may have to potential to control their migraine. Clinical studies prove people got relief with just one dose compared to another medicine on the market. This will create a need to an individual who has migraines which says what do you have to lose, you will not know until you try it.

Our advertisement on Colgate Simply White Night Clear Whitening Gel is another advertisement that creates a need of beauty. A hoped-for effect from this advertisement is a consumer will see "Whiter Teeth Guaranteed. Use Once At Night For 14 Days" and purchase this product. The actual effect from this advertisement is a nice-looking lady with a pretty smile lying down with very little clothes on. The Johnson's bedtime cream wash and bedtime cream advertisement also creates a need, except for this need is of a relaxed baby sleeping peacefully. The hoped-for effects are to create a need or want to have a calmed baby at bedtime; however, in order to attain that a consumer needs to purchase this product.

The actual effect from this advertisement is a really cute baby sleeping that probably just had a nice relaxing bath before bed. One of the subliminal messages that come across in these three ads is the use of color. In all three of them, the colors are soft and inviting. In the migraine ad, the colors are more vibrant than the other ads but the net effect is the same. It also gives a message of truth.

This ad, just by the photograph, gives the message that no matter where you are in the world, a migraine can hit at any time and can put whatever you are doing or wherever you are on hold. This ad gets the word out that migraine relief is available and that alone makes this an effective advertisement. The Colgate ad also uses good use of color and that is part of what makes it appealing. The soft blue background and the white sheets give this ad a more subliminal effect. If the colors were more vibrant, it wouldn't have the effect that it has. Since it is a bedtime whitener, the ad is very effective with the use of contrast with the girl in pajamas hugging a pillow and the sunburst above her suggesting the promise of whiter teeth in the morning.

The subliminal effects of the body wash advertisement are somewhat more difficult to detect. Again, the colors are subdued and the ad has a softer look to it. The glow off of the woman's skin is also effective. The subliminal message here may be that by using this particular product, you skin will also glow like that of the woman in the ad. Every citizen in America has the right to freedom of speech. Advertisers have the right to freedom of commercial speech.

Many commercials in America use women's bodies to sell their products. Basically it comes down to morality. As long as products sell, companies almost certainly do not care if they offend a few people on the way. The ultimate goal of advertisements is to increase sales of a specific product. As long as the legalities are okay, the advertisement department is specifically working off of freedom of commercial speech. Migraine medicine, teeth whitening formulas, and bedtime baby creams are popular items used in society.

Advertisements of these items will provide knowledge and increase sales. Limitations on these ads do not seem to apply. They are all good products, easily interpreted, and have appealing pictures that promote the product. Limits on what and how items are advertised is important to the audience. Children are vulnerable to the persuasive effects of advertising because they lack the skills to analyze the message being sent.

Limits should be placed on the number and type of commercials being aired during children shows. Toy commercials are great as long as it promotes the toy and not what it can do for your child. Cereal and snacks are healthy, positive messages to send to children. Advertisements of adult products will always have the intention to promote and sell at any cost. Adults have the capability to analyze the advertising message and determine their needs. The more straight forward and believable the advertisement is the better chance the marketing company has to get the attention of the consumer.

Most commercials and advertisements are conservative to the audience. Some are hilarious, others are ridiculous, and others have a meaningful message. Specific advertisements of adult products should be limited because these items are already well known. Limiting specific adult advertisements to protect children is wise, what they do not know will not influence them. In a free society, there will always be tension between freedom of expression and upholding common social values. Advertising is part of everyday culture in the same way that television programs are part of culture.

Advertising is recognized as being a source of entertainment as well as giving information. It is a media in its own right. As such it provides people with another subject to talk or gossip about. Building on that, it can create the language of the street and bring new phrases or colloquialisms into use..