Far As The Marketing Plan example essay topic

Wayne R. Martin International Marketing Management Tack Pack Assignment: Clarion AM / FM CD Player March 14, 2002 The Clarion AM / FM CD Player w / CD Changer Control that I purchased was manufactured in China. The country of origin shouldn't be all that surprising to me, since China and Japan are probably the two leading manufacturers when it comes to audio technology in the world today. China has long been ahead of the United States on entertainment technology such as audio players or television sets. The intended use is obviously to be utilized as a CD deck to be installed into a car's dashboard component. The box it is contained in is rather simple; a black backdrop with a frontal view of the deck on the front and a strip of red crossing the box diagonally, fading into the black giving it a luminous appearance. Although this packaging design seems almost overly simple, it is its simple ness that appeals to the consumer's eye.

The black backdrop stands out and the red stripe gives it a sleek look that appeals to car owners looking for a new stereo system to place in their car. I'm not entirely sure how climate considerations or ingredients would figure into a product such as this. As far as the directions for use go, there is a detailed instruction booklet included that contains instructions for setting up the options on the CD Player as well as how to operate its multifunction. There are two languages displayed on the box, English and French, which works well for this area since the proximity to Canada brings in a lot of French-speaking consumers. In other parts of the country however, they may want to add in a Spanish translation. Size and serviceability most probably vary with the place of purchase, the size is adequate for it's purpose and intended use, there is a warranty you can fill out if you wish, and some places of purchase will install it into your automobile for you.

Shipping distance wouldn't be an issue here since they mass-produce and ship products such as these, and it is not difficult or expensive for a store to acquire more of such a product when it runs out. The product life is covered in the warranty, allowing a full coverage for one year if you fill out and send in the form. Otherwise, with proper care, such products can last for years on end. In my mind the packaging seems very effective, it is simple yet attractive, appealing but not overbearing. As far as the marketing plan goes for this product, it probably wasn't very extensive, they probably chose instead to rely upon the Clarion brand name recognition amongst music enthusiasts rather than formulate a marketing plan.