Greg Needs Machines example essay topic

Polar Ice Palace What Bill needs to do is restructure the weekend and evening public skating sessions. Its is clear that he will be more profitable with public skating that hockey skating, and this is a numbers game. If he were to weave the hockey times with the public skating times he may find himself in a better position. For example, if he were to add an early morning hockey game in on Sundays and have open skating for the "kid-sitting" group in the afternoon, during the winter, this would be a solid investment. Although come the summer and fall, limit the "kid-sitting" ice time and have more hockey league play.

To contend with the Friday-Saturday dating market, what Bill might want to do is enforce a strict 18 or 21 age requirement by serving alcohol and marketing this age concept through advertisement to this target market. It may be very difficult to get the same age market 2 nights in a row, so he may want to have one night for adults and the other for teens / young-adults. The idea of creating a nightclub atmosphere is excellent and should be done, on both nights and the implementation of "party games" is a great way to bring people together, especially "adult" games. As far as the young boys feeling threatened by the "couples only" music, this might be addressed by adding a "singles" party every now and then so he can diversify his audience. Bill cannot see his investment of $2000 into lighting as a loss or his advertisement to the youth; both are long term investments that may take a while to see returns. In conclusion, he must do market research in order to justify the need to target certain groups at specified times and the financial research that will grow the greatest returns. 1. a) Susan is purchasing the fax machine for her home while Greg's is for business.

Susan may purchase hers to send a receive faxes at home for both work and pleasure, and Greg needs several machines for all the offices at his large work place. Susan may purchase hers through a retailer or wholesaler and Greg will purchase through a corporate B 2 B contractor or directly from the producer. Susan can purchase any time she is ready, Greg may be waiting for proposals from vendors and approval of the purchase order. Susan may purchase through any form of payment, and Greg will most likely do this on credit (accounts payable) b& c) Susan is making the purchase for personal use so she may speak to friends and relatives about their experiences with fax machines. She may also do some reading up on the features that fit her needs. Greg is making an organizational buy so he may look at who's going to make the best deal, what can support a large # of users, as well as what other people have said about the machine. d) The machine that Susan needs is one that is efficient for home use, so size, cost, and ease of use may be important as well as its features.

The promotion to her may be a rebate check for the purchase of this product or its capability to work with other products in its class. Greg needs machines that are commercial or industrial in their ability to be workhorses. They need to be very sturdy and have excellent track records for not breaking down. The promotion aimed to Greg should be a machine that can do many tasks at one and that is not too complicate to use so that all can use it.

Maybe a machine that incorporates both fax and copier functions into one. 2. No, the president of Ford would not make that statement today. Customers want a vast selection of colors, nearly every color of the rainbow; this is what helps them to feel like they are more individual. Marketing concepts of the 20's are vastly different then those of today. Today's top marketers need to know what the consumer wants tomorrow, they need to forecast the market through intense research and planning.

People want to be more individual, they want what they want, not what is the easiest to produce. If Ford of today only made one color car they would lose a great deal of there market to other companies that could meet consumers needs. 3. a, b, c, and d) the need for separate diapers for boys and girls is very important. When the little boys soil's himself, the displacement of urine is in a different area then that of a little girl. The diaper would need to be created differently to account for that. The color and design of the packaging as well as the diaper has significant results.

Such as the pink / blue coloring. This deals with the social aspect of norms and what is acceptable to wear as society has set forward. For example if the diaper were superman and the dad was buying the diapers, he would most likely get this for his son rather then his daughter. Some consumers might be influenced on how it effects the environment so they would look for the product that is biodegradable, while others want the newest product and fanciest advertising.