Gucci Products example essay topic

444 words
Gucci Group N.V. is a luxuria good manufacturer based out of the Netherlands, yet sold throughout the world. I chose this company for my final project because it deals with two things that interest me very much. One, being the fact that they are world know for their excellence in products and services. Two, because Gucci collaborates with many other large companies in their industry as the superior leader in fashion. A company of high standards and products. Although Gucci is accessible to everyone it is, however, portrayed as products for the wealthy.

Gucci specializes in products such as ready-to-wear fashion, handbags, luggage, shoes, timepieces, jewelry and perfume. Gucci products are distributed to directly operated stores in major markets though out the world. They advertise to upper class markets, however, are in demand by middle class markets as well. Gucci products are seen as movie star products, something seen on the red carpet.

Gucci is elegant and classy. Everything us American strive for. They reach out to the dreamers. If you want class and style go to Gucci. Gucci is a cooperation.

The officers of this company include Chairman of the Supervisory Board, Chairman of the Management Board, President, CEO, CFO, Executive Vice President, CEO of Bottega Veneta, Vice Chairman of the management Board and Creative Director. Ownership includes Insider and 5% plus Ownership at 1%, Institutional at 7% and Net. Institutional Selling at 3.35 million shares. There are over 10,558 employees. Gucci has one on the best competitive advantages in their industry. The reputation.

Gucci can sell anything (within reason) with the Gucci name behind it and make money. They have targeted some of the most popular atmospheres and taken it over fashion wise. Gucci doesn't have to spend millions of dollars on advertising anymore because they have already achieved an excellent standing in all major cities across the world. From New York to California, most of Europe and everywhere that glamour is a must. This brief background on Gucci has interested me more in the company than before. To see a company hold such high standings in a competitive economy is truly incredible.

They have targeted a market and ruled it for many years. The growth of this company has skyrocketed. With thousands of employees working for one fashion based company is hard to do. This is why I have chose Gucci as my portfolio business. I enjoy seeing how something not necessarily needed in the economy can benefit so well.