Harley Davidson Motorcycles And Other Products example essay topic

Information Technology Harley Davidson - The website of Harley Davidson gave us a new concept of Motorcycles! The extension of this website is exceptional. The virtual Customer Service in this website is notorious and extremely helpful. From other motorcycles websites this is one of the most professionals ones where the customer can get a flavor of the company from products up to their businesses profits and others...

Harley Davidson publishes material related to all aspects of their motorcycles and provides to their own and the general public good information, expanding their products and other services with local information for countries around the world. Their information and technology, including digital libraries, metadata, authorization and authentication, electronic journals and electronic publishing, telecommunications, distributed systems and networks, computer security and intellectual property rights, technical standards, geographic information systems, desktop applications, online catalogs and bibliographic systems, optical information systems, software engineering, universal access to technology, futuristic forecasting, library consortia, vendor relations, and technology and the arts. ' Put your ass on some class,' reads one (not necessarily official) Harley-Davidson T-shirt that I saw in some of the pictures while I e-shopping on EBay! I want to show with my presentation a little taste of harley's communication systems with the public, their investment in Media is amazing and the strategies used are well combined with today's technology of advertising and marketing directed to all customer around the world. Harley-Davidson is the only major US maker of motorcycles and the world's No. 1 seller of heavyweight motorcycles. The company offers 32 models of touring and custom Harleys through a worldwide network of more than 1,300 dealers.

Harley models include the Electra Glide, the Sportster, and the Fat Boy. Besides its bikes, Harley-Davidson sells attitude and position -- goods licensed with the company name include a line of clothing and accessories (Motor Clothes). The company also makes motorcycles under the Buell nameplate. Harley-Davidson Financial Services offers financing to dealers and consumers in the US, Canada and European market. Harley-Davidson Inc. People: o Chairman & Chief Executive - Jeffrey L. Bleu stein o Vice President & Chief Financial Officer - James L. Zimmer o Vice President & Treasurer - James M. Brostowitz o Vice President, Secretary & General Counsel - Gail A. Line.

Presentation Started as a partnership between a draftsman and a pattern maker in Milwaukee, Wisconsin in 1903. William Harley and Arthur Davidson intrigued by the newly invented motorcycles began experimenting with ideas to design and build their own motorcycle. They enlisted Arthur's brothers, Walter a skilled mechanic and William a machinist who gave live to the Harley-Davidson Motor Company. That early partnership has evolved into a family of millions of Harley-Davidson, Inc. stakeholders throughout the world. The Motorcycles and Related Products segment was responsible for virtually all of the change in consolidated revenue as the result of increases in both motorcycle unit shipments and Parts and Accessories sales.

Year end data indicate that the domestic motorcycle market continued to grow throughout 1993 and demand for the company's motorcycles continues to exceed supply. International demand remains strong with export revenues totaling $262.8 million during 1993, an increase of approximately $23.4 million over 1992. The Board of Directors approved a comprehensive manufacturing strategy designed to achieve the goal of a 100,000 units per year production rate in 1996. Basically, it is an enhancement of the Motorcycle division's ability to increase capacity, adjust to changes in the marketplace and improve quality while reducing costs. The company anticipates funding all capital expenditures with internally generated funds.

COMMITMENTS AND CONTINGENCIES In commitments and contingencies the company stipulates that they are involved with government agencies in various environmental matters, including a matter involving soil and groundwater contamination at its York, Pennsylvania facility. The facility was formerly used by the U.S. Navy and AMF, so they are all involved in cost recovery litigation surrounding the remediation of the company's manufacturing facility. The company currently estimates that it will be responsible for approximately $4 million related to the remediation, but they have established reserves for this amount. During 1993, Harley-Davidson spent approximately $1 million on equipment to limit hazardous substances and pollutants. The company enters into forward exchange contracts to hedge against sales transactions denominated principally in European currencies. BENEFIT PLANS Harley-Davidson has several noncontributory defined benefit plans or profit sharing plans covering all employees of the Motorcycle division.

The policy is to fund pension benefits to the extent contributions are deductible for tax purposes Employees are eligible to receive post-retirement health care benefits upon attaining age 55 after rendering at least 10 years of service to the company. In conclusion, this is definitely a company to invest in. All items in the Harley-Davidson (R) parts catalogue are available for purchase Harley-Davidson products by Hallmark have steadily increased in popularity since they were introduced in 1999. ' Both Harley-Davidson and Hallmark have consumer brand recognition close to 100 percent", says Liane Rutherford, associate product manager at Hallmark, "and both companies are known for quality and craftsmanship, perceptions that add value to these gifts for Harley-Davidson enthusiasts". The Market for Harley-Davidson Products oThe median age of Harley-Davidson riders is 46. o The average household income of a Harley-Davidson rider is $78,000. o 26 percent of Harley-Davidson riders are female, and 9 percent of Harley-Davidson bike buyers are female. o 750,000 Harley-Davidson enthusiasts are members of H.O.G. (R) (Harley Owners Group). Harley Davidson Dealership Inventory THE CHALLENGE Harley Davidson has established itself as a premiere motorcycle brand.

Through creative television advertising, the company has generated a hip and cool image tied to a strong emotional appeal to action to buy its bikes. Monarch Harley Davidson, a local dealership wanted to capture this feeling on its Web site, but needed a solution to compress the national advertising clips. THE RESULT Web site video increased online customer interaction -- Harley Davidson's ads generated excitement and kept customers on their Web site longer. Enthusiastic response to Web video helped turn inventory -- Viewers drawn to the sales message in the ad were encouraged to get a Harley. Local dealership successfully leveraged corporate ad campaign -- The local Harley Davidson dealership was able to maintain a consistent marketing message by simply posting the national advertisement online. Customers have spent way too much time scouring the papers, and the local stores trying to find the best deal on the Harleys and Harley parts.

To make matters worse a lot of times they can not even find the bike that they were looking for. And what do people do with their stunning HOG when they want to sell it? There at Harley Davidson. com is designed to make it easy to find that perfect Harley. At the best prices on the net. They can sell or buy parts and deal with branches, even transferring items here too!! Signing-up and listing your bike is a very successful way to negotiate without much hassle and with the Main House!

There are lots of enthusiasts out there that would love to have it, and are willing to posses some great cash in your pockets for it. Buying is as easy as browsing through this amazing website listings and finding what the client is looking for. Selling is as easy as 1, 2, 3. There is a complete tutorial on how to get started there. So what are customers waiting for?

Being fast and easy is what has made their website one of the top sites on the internet for selling Harley Davidson motorcycles and other products. This is one of the most authoritative internet resources and for more relaxing connections, Also, gain a good attention in detail the Harley-Davidson Cafes, located in various cities including New York City and Las Vegas, These booming restaurants provide Harley enthusiasts with great food, souvenir merchandise and the possibility to see unusual biker memorabilia. This makes Harley one of the most recognizable symbols in America today. The devotion to its existing customers has produced a loyalty that is enviable by many other companies. My Conclusion When I was developing this work I felt I had too much information to present. I was happy preparing the presentation on PowerPoint and seeing the pictures and creating the whole arrangement was very difficult but enjoyable.

Without much computer guidance this tasks was part interesting and part difficult when dealing with information to get it right in excel and Access, I normally use the Word and PowerPoint programs to develop most of my assignments but never had to deal with the other two at all. I feel I should get more guidance and practice with those programs perhaps more often, but I feel confident to know the use of the computers and Internet as well as the other programs mention above.