High Schools example essay topic
311 words
Strengths - Graduate school has good regional reputation for certain courses of studies- Substantial autonomy with MSC, along with no responsibility for college overhead - Classes offered to accommodate a variety of schedules- Large population in the metro area- Satellite campus classes held at high-schools where they do not pay rent- CE program growth Weaknesses- Satellite campus draw students from a smaller radius than the main campus- Previous required to close in the past due to low enrollment- Relatively low advertising budget compared to competitors (only $95,000) - Enrollment dropping slightly for extension courses- MSC Presidents skepticism as to the future success of the satellite program- Satellite classes use more adjunct professors than the main campus- Satellite courses are automatically cancelled if minimum student quota (15) is not met- The Sherman daily does not have as large a market in the regional satellite areas- Difficult to directly tie results to specific advertising campaigns- Advertising agency is not as affective as the could potentially be Opportunities - Strong potential growth at new satellite location in Pine Creek- Perform more of the advertising function in-house- Opportunity for high press exposure in local papers around satellite campuses- Potential to create and run TV add to reach untapped audience- Utilize Public Service Announcements to draw people to events where programs can be promoted- High market exposure of advertising in Sherman Monitor- Increase awareness of opportunity to take foundational courses at satellite campuses and upper-level courses at the main campus- Ability to attract part-time students through evening program- No current presence is three major suburban areas: Santa Rosa, Wendell, Salt ash- Create partnerships with area companies- Target high-school seniors in satellite schools Threats - No direct control over their pricing system- Market for evening courses is highly competitive- Increasing job and family demands decreases flexibility and availability of students- Competitors opening additional satellite locations near MSC's.
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