Layout Of Images And Text example essay topic

The advertisement I am analysing attempts to display a certain degree of eloquence, and is put forward by Noble Caledonia Limited. The advert is for a holiday at the grand hotel Menaggio, to see "beautiful Italian gardens at their best". In the text of the advert it constantly makes positive references to the exclusiveness of the holiday, these teq uniques attempt to create an image of a place surrounded by beautiful scenery and "the most attractive central lake". This is as it makes the location and accommodation seem more attractive to possible customers and increases interest in the holiday.

This holiday's target audience is anyone who takes an interest in opera, agriculture and horticulture. The whole package incorporates a mix of all these hobbies / entertainment, and this is why it would appeal to anyone searching for a holiday, who enjoys these pastimes. In the text I have identified the purpose of the advert; to advertise or promote this holiday to anyone who is in search of a holiday. This is as in the text there is much use of adjectives and persuasive language, which are key factors of any advert. Many purposeful visual features make a contribution to the extensive work that has been presented in this advertisement.

Layout of images and text is one of the most important factors in the arrangement of a page. On the overall layout of this advertisement's page I can comment on the spacing of the text between the images as being neatly but tightly packed together. This gives a professional view of the holiday with a well presented lay-out. The images are mostly based around the scenery of the resort taking select shots of the surrounding areas. Colour is mostly plain although inside the images bold attractive colour is used. Using this technique it draws the reader's attention to the scenery thus leading back to the original point of attracting the tourist to the holiday resort.

This particular advertisement lacks a slogan or a logo, which usually helps to discern between headline and text, this also achieves the effect of drawing the reader's attention to a particular point on the page. Logos and slogans are often also used to define a particular holiday or tour operator from others. Text placement occurs around the images and the density of the text is quite thick and gives more information through description than visual clarification using images. This advertisement also lacks a heading although a title is included in an image. Sub-headings are used frequently as discourse markers to incorporate different aspects of the holiday.

In the text imagery is widely used giving extravagant details of facilities available in the resort. This type of imagery includes feelings as in "the water's edge is perfect for relaxing" and also descriptive language such as "the most idyllic scenery imaginable". On a whole the advertisement includes very little bare facts and those that it does include are embellished with flattering adjectives, an example being "this elegant 92 room hotel". Also, many opinions are included in the text such as "the public rooms are stylish" and also "to visit the lovely interesting garden". In conclusion, the overall effect of this advertisement is to influence potential holiday-makers to visit the resort.

The main successes of the advertisement is based in its descriptive and charged language, also the selected images present the reader with a well polished article. In my opinion, the advertisement based on all the available information, is a success as it is effective in its purpose and includes ample descriptions and facts to satisfy the reader's enquiries. To sum up, it is a good advertisement, well presented and appealing to the reader and it should fulfil its purpose.