Levis Strauss Co example essay topic

The marketing concept of building an organisation around the profitable satisfaction of customer needs has helped firms to achieve success in high-growth, moderately competitive markets. A marketing strategy is essential to the success of any service organisation. A strategy is a plan of action designed to achieve the long run goals of the organisation. Innovation is an essential element of successful service marketing strategies.

It is also a powerful means of achieving... History Levi Strauss & Co. (LS&CO.) was founded in 1853 by Bavarian immigrant Levi Strauss. In 1873, Levi Strauss and Nevada tailor Jacob Davis patented the process of putting rivets in pants for strength, and the world's first jeans - Levi's (R) jeans - were born. Canvas pants were sold to California gold seekers, and for a long time the blue jeans have been an institution in the American's life, dominating the industry Levi's Strauss & Co. They were first introduced to an international audience by U.S. soldiers who wore the durable denim overseas during World War II.

Levis Strauss & Co. Today Privately held by descendants of the family of Levi Strauss, Levi Strauss & Co. is currently one of the world's largest brand-name apparel marketers with sales in more than 100 countries. The Levi's (R) trademark is one of the most recognized in the world and is registered in more than 160 countries. The company employs a staff of approximately 12,400 people worldwide, including approximately 1,500 people at its San Francisco, California headquarters. There is no other company with a comparable global presence in the jeans and casual pants markets. Their market-leading apparel products are sold under the Levi's (R), Dockers (R) and Levi Strauss Signature TM brands.

Levi Strauss & Co. is a global corporation made up of three business units: the Americas, Europe, Middle East and Africa, and Asia Pacific Division. Levi Strauss, the Americas (LSA) employs approximately 6,700 people throughout the United States, Canada, Mexico, and Latin America. The region is based in the company's San Francisco headquarters. It accounted for $2.7 billion of the company's $4.1 billion in total sales in 2002. Levi Strauss Europe, Middle East, Africa (L SEMA) employs approximately 4,400 people throughout three geographic areas: Europe, Middle East, Africa.

This division is responsible for designing, manufacturing and marketing jeans and casual wear under the Levi's (R) and Dockers (R) brands in the region. They have a network of 11 sales offices, 2 licensee businesses, 13 distribution centers and 6 production facilities, employing a total of 4,400 people. Levi Strauss Europe, Middle East and Africa posted revenues of $1.1 billion in 2002. Asia Pacific Division (APD / A CFR), based in Singapore, is comprised of subsidiary businesses, licensees and distributors throughout Asia and the Pacific region. Approximately 1200 talented employees work together to ensure that their apparel brands are leaders in this part of the world. Competitors Competitors are usually a good sign in any market.

It means that you are operating in a sought after market. If there is no one else in the market then either you have first mover advantage (and are very lucky) or you are in the wrong market. web Levis or Lee or a designer competitor The Gap has expanded beyond its original Levi's-only format to the creation of a complete line of apparel suitable for most settings and all ages. To diversify itself to a wider market Gap has several...