Local And International Market example essay topic

The success of local manufacture items such as automobile (Proton and Perodua), foods and beverages (B&W Coffee Mix) and furnitures (LY furniture) in both the local and international market is an achievement for us to reflect on and strengthen our confident to buy more local manufacture items. This will inevitably help our local industry to progress and thrive in highly competitive market environment. Generally, the response to these local manufacture items is well encouraging considering their relative market share. For instance, Proton and Perodua are able to capture a staggering 70% of automobile market for 1600 cc and below.

These show that our nation automobile makers can provide the Malaysian population with the opportunity of owning compact, affordable and reliable vehicles whose standard and quality are second to none. Our local manufacture has realised the process of properly segment the local market for better offering in terms of pricing and products or services, channels and communicating programs towards only consumer that it can serve best and most profitably. Perusahaan Oto mobil Ked ua Sdn. Bhd (Perodua) was set to realise the nation's aspirations for a second national car, creating a new market segment for people preferring a compact, less expensive and easy to manoeuvre car. Perodua Kenai is a Family Multi Usage Mini Wagon, which combines an adventurous spirit with ease of use around the town.

It is stylish, unconventional, yet a powerful car with exceptional fuel economy. It is spacious, practical, fun and easy to drive and appeal to the Malaysian young smart families. The new Perodua Kelisa which is Fun and groovy, furthermore this nippy mini car has an engine that packs surprising power and solid driving performance. Not forgetting a body that promises easy maneuverability. The car has space that sits 5 people comfortably. It combines stylish interior comfort with advanced technology that assures safety.

In the Kelisa, you will find plenty of reasons why it's the ideal choice. Along with features that make this 21st century mini car fun to drive and appeal to young working adult. The imported cars such as luxury cars (Toyota Camry and Mercedes Benz), Multi purpose Vehicle (Renault Espace and Hyundai Matrix), and cars of 2000 cc (Hyundai Sonata and Nissan Cerro) still occupy prominent higher end automobile market. Generally, these cars instigate prestige and safety for the car owner and the price tag does speak all for the reason for owning one. Toyota Camry appeals to successful executives who prefer their car modern and chic. The car does posses the quality and safety for higher end automobile market and comes with the price tag of RM 150,000.

The influx of imported cars has impelled PROTON to actively introduce and position new models into these target market. For instance, proton Waja 1.8 powered with a revolutionary Drive-by-Wire throttle control system as found in the most sophisticated fighter jets. The engine responds instantaneously to every driving command with zero lag time. A new generation Adaptive Automatic Transmission with Fuzzy Logic technology intelligently learns and adapts to your individual driving style. The proton Waja delivers a first-class continental driving experience for car owner on any road worldwide. Whereas, the proton Per dana V 6 is a elegant, sophisticated, executive sedan that appeals to the successful senior executive or family man.

The driver is promised of comfort in the ergonomic cabin, surrounded by luxurious leather upholstery. Over the years, Malaysia local manufacture items were able to secure interest and buying from local people through its advertising and promotion efforts. Television and newspaper were among the media that use for that purpose. Furthermore, the government is assisting in boosting the sale of our local manufacture items by actively encourage the people to buy Malaysian manufacture items through its nation wide campaign such as "Belilah Barangay Buat an Malaysia" and "Sales Carnival".

In becoming a symbol of the country's aspirations, PERODUA is not only proving its capabilities as a viable and profitable entity, but also in meeting the taste and needs of the people of Malaysia and has begin paving its way into proving its compatibility in overseas market. Entrusted with the responsibility of undertaking the project, PERODUA established two wholly-owned subsidiaries - PERODUA Manufacturing Sdn. Bhd. and PERODUA Sales Sdn. Bhd. - which are responsible for manufacturing and distribution activities respectively. On the contrary, LY FURNITURE Sdn Bhd believes in participating in trade exhibitions. It said participation in trade exhibitions has been proven to be an effective mean to attract new customers.

The company is the firm supporter of two major local events, namely the Malaysia Furniture Export Exhibition) and Malaysia International Furniture Fair for the past few years. Both of these events are recognised and granted the approved trade fair status by the Ministry of International Trade and Industry. All these have given great exposure to their products to the international buyers. More international buyers are becoming their business partners and thus create a bigger market access for their products.

Finally, proper planning and marketing by the organisation will inevitably help them to increase more market share in both local and international market. We need better management of resources and finance to deepen the relationship between the organisation that produce these local manufacture items and the people who consumes at the final stage. Satisfaction and giving the value for the money spent is still an issue not well tackled by our local manufacture organisations. But giving time and better management training, I will not see this will be a problem that will protract without a solution.