Main Warehouse In Auckland example essay topic

Preliminary draft of Q 1: The Internet has opened up a range of new marketing opportunities for the commerce world. A wide range of advertisement options are available: Banner ads Text adsPopupsTargeted ads The last is of particular interest because it can provide advertisements targeted at the location of the user (country, town etc). Take this example: Your business has a small advertising budget and you want to do some Internet advertising. Every click your ad gets, that costs you money. Say you only operate in Masterton, do you want people from Auckland or USA to see your ads and click on them, hence costing you money?

Internet advertising is much cheaper than TV marketing. The bid for a 30 second advertising slot in the Superbowl went for a record 2.4 million dollars. Most Internet Advertising agents do not charge you for the amount of times your ad is viewed, but by the amount of people who click on it, this makes it much cheaper than TV advertising. Google Adsense program uses an advanced computer program to analyze the content of the page and deliver ads relevant to the page content.

For example: Your looking at a page reviewing books, the targeted ads will show bookstores in your area. web US web US Preliminary draft of Q 2: Since the advent of modern technology, product distribution has come along in leaps and bound. Now, huge "Hub & Spoke & Spoke" networks are a viable option. A hub and spoke network is when there is one big warehouse where all the imports and stock is delivered to. This can then be dispatched down the "spokes" to another hub which can then be delivered to another hub and so on. take this example: Spectrum Enterprises has it's main warehouse in Auckland where all it's imported stock is delivered to. Someone in Masterton orders a product online, the order is then sent to the main Office / Warehouse is Auckland.

Auckland sends the order to Wellington, when Wellington receives the product, it forwards it on to the customer Masterton. This system is good as it saves shipping costs. All orders of the Manawatu & Wairarapa can go through Wellington. The Auckland office can make one bulk shipment to the Wellington warehouse, this means fewer expensive long haul shipments, once Wellington receives the items, they can be sent on to the customer using cheaper short haul rates. See the diagram below. Because the advent of advanced cell phone - PDA hybrids, drivers can be informed as they drive of new orders coming in, if they get lost, they can email or call back to base to ask for directions.

With GPS, employers can track the location of vehicles, this ensures that the goods get to their destination in the shortest time possible. With mapping solutions now available in New Zealand, goods can be seamlessly delivered to practically anywhere in the country. RFID technology has just started to become integrated in the US. Each individual item of a product has it's own unique frequency, using specialist equipment, manufactures can pick this signal up and track exactly where the item is; Consumers hand, house, landfill?