Marketing And Business Ethics Marketing Responsibility example essay topic

Introduction In the Marketing world there are boundaries that must be followed to allow for the proper introduction of a new product or the fact that businesses are going to join to give greater service and products to the client or to the public in general. If in the quest of Marketing you stray out side these boundaries and put a product on line or up for sale and the information given is false or missing important information, you lose the confidence of those who have the power to make the product great or make the product fail. This is true in all respects through the Global market place as well as the Domestic Market place. Marketing is an art that is best served with strong ethics and honest morals that that can and will withstand any turmoil in a business adventure.

Cultural Marketing Factors Most businesses' traditional borders, boundaries and marketplace definitions are being made irrelevant by globalization. Such concepts as borders are becoming outdated, with the integration of economies to a global scale, both geographically and in vertical market segments. The fact that only a few countries in the world are English speaking tell us in the marketing field, that the cultural exchanges could be vast and tougher to overcome than most would believe. Any sane person in the position of making or breaking a company through its marketing pipeline would have to ask many questions such as.

What is the state of affairs, and how does that impact our businesses? How seriously do we have to take the warning to go global? And, what needs to be done with our Websites to fully take advantage of this wave of non-English-speaking people coming online? Within the borders of the United States alone there are hundreds of foreign businesses that interact with businesses they are tied directly or indirectly to U S holdings.

Cultural bias or misunderstanding have on numerous instances foiled plans to build a domestic relationship that could have folded into a global union of tremendous proportions. Global as well as domestic marketing shows that consistency is needed for financial, as well as non-financial, information disseminated to investors in our markets. Moreover, there is a growing consensus around the world that financial reporting in any marketplace should be of high quality in order to serve the needs of investors. At present, financial reporting requirements vary from country to country, creating inefficiencies in cross border capital flows and hampering efforts to achieve an effective global market. Social Marketing Factors Trust is the one essential lubricant to any and all social activities, allowing people to work and live together without generating a constant, wasteful flurry of conflict and negotiations. Social capital depends on trust.

The relationships, communities, cooperation, and mutual commitment that characterize social marketing could not exist without a reasonable level of trust. Trust builds trust. So trust is the essential fuel of a social Marketing engine that produces more trust. Each member of a community has unique, personal knowledge, at least part of which is implied and not easily explained to others. When managers bring workers together for a project, the challenge for everyone is discovering how to utilize this potential, leveraging it into more than just the sum of what each individual members know. Finally, knowledge creation should be without boundaries, involving multiple disciplines, multiple functions, and organizational members without different experiences".

This combines the functions of a social collective that allows increased potential in the marketing field, of all viable clients and businesses. I would profess that this would be a needed factor in the marketing field of business to business as far as the developing a trust in an adventure in real estate or anything that would cause an off set of equal balance in a business venture. When Bank of America purchased Fleet bank, the word that was originally put out to the employees and stock holders was there were to be no lay offs, thus allowing the take over to proceed, after the process had started there was news that there would be minimal lay offs, in certain areas that were not needed. I feel the trust of the Marketing program to bring two viable strong banks together was a facade and that the employees were caught in the hype of the merger and then thrown to the wolves.

Marketing and Business Ethics Marketing responsibility should filter through all aspects of the organization's culture, yet many well-intentioned programs never move beyond drafting a code of conduct. The organization can review management and operational processes and offer recommendations to modify management systems and rewards, adapt personnel appraisal procedures, integrate new manager and new employee training programs, improve environmental practices, and review accounting and audit accountabilities. Continual changes in markets and corporate policies necessitate recurring review of corporate codes and the training programs that support an organization's business ethics initiatives. Business ethics is a form of applied ethics.

It aims at inculcating a sense within a company's employee population of how to conduct business responsibly. Because the term "ethics" can pose problems in an international context, i. e., the term does not translate well and it can be difficult to find a common understanding of the term, some organizations choose to recast the concept of business ethics through such other terms as integrity, business practices or responsible business conduct. Marketing and Environmental Practices Corporate and social responsibility can be understood in terms of corporate responsibility, but with greater stress laid upon the obligations a company has to the community, particularly with respect to charitable activities and environmental concerns. Corporate and social responsibility is sometimes described as being an unspoken contract between business and a community, whereby the community permits the business to operate within its jurisdiction to obtain jobs for residents and revenue through taxation.

Additionally, the community expects the business to preserve the environment and to make the community a better place to live and to work through charitable activities. In Maine there were several companies that opened there doors to the public with all intentions of being a viable and concerned partner to the community, with this in mind the communities allowed them in. After a few short years these companies started doing less and less with the community and started looking for larger and larger tax breaks, the communities scoffed at this and the companies closed leaving land that was used up and in deplorable condition and of little use to the community. The only one that has been there for a long period of time and has shown its desire to join the community on a permanent basis is L.L. Bean. Business Ethics are not just a concern for the people but also for the environment that they destroy.

Currently, companies in Europe seem to be adopting Marketing offices of corporate and social responsibility more often than in other part of the world. It should be noted that some marketing business ethics organizations believe that corporate responsibility encompasses all responsibilities that a company has to all of its stakeholders, which includes social and environmental responsibilities. These practices are starting to become apparent more and more in the United States, but still seem to be lagging well behind the European Market. Conclusion Marketing has a firm grip on all economic venture throughout the global community, some are less than genuine and fail to last long due to there poor ability to service the community whether it be local or global in nature. The bottom line is the honesty in which they do there job, and the ethics they portray while servicing the client. Marketing is a viable and growing business and services the business as the front line moneymaker, if done correctly.

If corners are cut to save a buck or two the business will suffer and the confidence in the ability to market the product will be lost and revenue will fall, and a ripple affect will follow.